Clinic Notes: Optimizing your value proposition
Value propositions are still a major source of confusion and frustration for marketers, as our most recent web clinic reaffirmed. Here's help ...
Trending
- How To Use a New AI App and AI Agents To Build Your Best Landing Page
- The MECLABS AI Guild in Action: Teamwork in Crafting Their Optimal Landing Page
- How MECLABS AI Is Being Used To Build the AI Guild
- MECLABS AI’s Problem Solver in Action
- MECLABS AI: Harness AI With the Power of Your Voice
- Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
- MECLABS AI: Overcome the ‘Almost Trap’ and Get Real Answers
- MECLABS AI: A brief glimpse into what is coming!
- Transforming Marketing with MECLABS AI: A New Paradigm
- Creative AI Marketing: Escaping the ‘Vending Machine Mentality’
Powerful Value Propositions
Do you think your value proposition is powerful? Would your prospects agree? Most of the time, when we ask companies about their value proposition, we hear a description of their business model. But that’s not what most customers care…
Optimizing your value proposition — resources for today’s clinic and beyond
A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition worksheet.
A Proven “Playbook” for Growing Your Leads
Ever wonder if you’re approaching lead generation the wrong way?
You may be right. Research shows roughly 80% of leads are regularly squandered.
Good news: By optimizing a few key aspects of your lead management process, you can…
Lead generation playbook: 5 steps to a 375% conversion lift
Want to be a marketing hero? Absorb this clinic and the playbook, then apply the five steps to your own lead generation and nurturing process. Then send us a photo of the view from your new corner office ...
Landing page optimization workshop — from the participants’ perspective
Instead of trying to cram all of the content from our Live Optimization Workshop into a handful of posts (that don't do justice to the full sessions), we wanted to hear from our participants.
Value proposition showdown: Your company vs. your product or service
Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can run with your copy in several marketing channels ...
Lead generation “playbook” comes to life, roams free in upcoming clinic
This special clinic featuring Brian Carroll is all about getting more leads into your marketing funnel -- and growing your sales through more effective lead management.
Writing headlines that don’t sell — but get much higher conversions
Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research, ideas, and methods for optimizing headlines and subject lines ...
Optimizing Headlines
If you’re looking for ROI gains and you’re not sure what areas to test first, start with headlines or subject lines.
The impact of headlines on conversions is no secret, but the ease of testing (no design, coding, etc.) makes them…