Value Proposition

Optimizing Offer Page

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One of the greatest challenges to developing your offer pages is proving to jaded prospects that the rewards outweigh the risks. But you can tip the balance in your favor. The key is creating offer pages that minimize Friction and…
Value Proposition

2009 Marketing Blueprint

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It's easy to fall into a rut with optimization and testing. Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of…
Value Proposition

Lessons Learned

Editorial Staff 0
To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Value Proposition

Lessons Learned

Editorial Staff 0
To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…