MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Are Internet users becoming indifferent to testimonials? Is “testimonial blindness” becoming the new “banner blindness”? Skepticism toward this marketing tactic, combined with the spread of Web 2.0 style user ratings, has raised the…

Our research indicates that most sites don't use credibility indicators to their full advantage. You've probably noticed the same thing when your marketing cap is off and you're visiting sites as a customer.

Today's topic -- Using Testimonials Effectively -- has inspired a lot of great questions from our audience. I can already tell we won't be able to get to them all, so we'll try to pick some of the best and get our analysts to provide…

Watching how companies react to shifting market forces can tell you a lot about their leadership. In a downturn, marketing more aggressively makes sense: As some companies inevitably slash marketing budgets and curb their efforts, new…

As Brian Carroll would say, it starts with a lead. Carroll was a featured guest in our recent web clinic, Filling the Pipeline: How a LeadGen Test Strategy Achieved an 86% Increase. If you couldn't catch it live, we hope you'll find the…

For those who attended our free webinar on lead generation yesterday, we'd like to thank you for your time and trust. Despite some initial tech glitches, the session got rolling quickly and we covered a lot of ground, including: three…

We're gearing up for another lively session with today's free Web Clinic: Filling the Pipeline: Lead generation strategies that got an 86% increase We'll examine three tests we conducted with our research partner to demonstrate how…