MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Intuition is seductive. No matter how often it disappoints us or leads us astray, we always seem to return to it with open arms. Then it betrays us again. And again. In a session this morning at the Selling Online Subscriptions Summit,…

If you manage a subscription website and are looking for ways to boost results, here's your chance to get insights from your peers and experts in the industry. Next week, I'll be blogging from the Selling Online Subscriptions Summit 2008…

I hope you were able to join us for yesterday's Web Clinic on optimizing eCommerce websites. It was a lively, actionable session and we were sifting through attendee comments all morning. (NOTE: Subscribe to our free MarketingExperiments…

We received some great feedback today from Eric Stevenson, the editor of co-brandnews.com. Eric increased his site's conversion rate by 69% after he implemented the recommendations from our recent Web Clinic. (See optimized version, right,…

Optimizing your transaction pages is one of the best investments you can make in your website. All too often, these are the pages that stop qualified prospects in their tracks. But while copywriters are focusing on snappy offer language,…

What if every time you visited your favorite store, everything looked exactly the same? Or it was so crammed with stuff you could barely move down the aisles? Would you keep going back? Probably not. So why is this problem so common with…

One of my favorite “Flintisms” is a warning against “unsupervised thinking.” In essence, it means that when a visitor gets to your landing page, it should be easy to find what they really want. Make sure they know they’re on the right…

FADE IN: GENERIC OFFICE CUBICLE — DAY A man, shopping online for a high-end product. We see flash cuts between the man’s face—looking increasingly aggravated—and his computer screen, showing dozens of similar Web sites, each one just as…