MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Mission: Take a Web site with multiple domain names, channels, and products, and make it sleek, sexy, and ready for boffo business (in other words, optimized). The twist? This major optimization project has to be completed and live in mere…

At our last free Web clinic Dr. Flint McGlaughlin talked about the value inhibitors of friction and anxiety and how to apply MarketingExperiments’ best practices to overcome them. Unfortunately, our Internet connection failed 15 minutes…

Yesterday I attended an internal training session that Dr. Flint McGlaughlin presented to the MarketingExperiments sciences, partner services, and journal teams. Our session focused on the current conversion path (from a home page, to…

Budgets are tight. Bosses are telling their employees that "nice-to-do" conferences and non-essential training and travel are out until further notice. So here are two things to consider when deciding how best to spend that tight marketing…

Those who regularly attend our Webinars and read our briefs might enjoy seeing pictures of the talented team behind the voices and the research. These pictures were taken last month at the MarketingSherpa email summit in Miami. MECLABS CEO…

Pay-per-click metrics can vary a great deal between seasons. With the economy now slumping, it’s even more important to keep your supply, ad budget, and marketing sides synched with seasonal demand. Need a surefire way to do that? Put…

After our Feb. 20th Webinar where we optimized five Landing Pages submitted by our subscribers (you can read the journal brief here), we got several suggestions like this for future topics: “Linking emails to Landing Pages. What you should…

Millions of households are just saying no to tons of printed catalogues and other direct mail (the average household receives about three catalogues per week according the U.S. Postal Service). According to a Feb. 6, 2008, article in the…