MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The Landing Page optimization advice in our next free brief is too good to save till Monday's email, so I’m going to give you a couple of thousand dollars worth today. Jimmy Ellis’s, Aaron Rosenthal’s, and Flint McGlaughlin’s analysis of…

I was really impressed by both the number of attendees and the quality of the questions and professional opinions we received from our audience yesterday at the “Optimizing Your Landing Pages” Webinar. We had over 1,200 marketers register…

We received several requests for more information on price testing subscriptions after our last Web Clinic on finding ideal price points. Let me start by reviewing the concept of Price Elasticity of Demand (Ed), a measure of how much…

Email is one of the biggest challenges marketers face in 2008: Still capable of generating a stunning ROI, but requiring the analysis and guidance of experts to overcome the problems “success” has created for it in the past 20 years. Just…

According to a New York Times article last Thursday, WalMart’s CEO said the company will start making their suppliers meet strict energy use and ethical standards as well as ensuring their own stores are as energy-efficient as possible.…

It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good Value Proposition alone will not do much for you. A business can spend all of its time and resources on developing a…

Consumers trust what their peers say about your business, your product, your service, more than they trust you. If you haven’t looked at consumer reviews of your product or service lately, better man-up and face your public: Negative…

Anyone who missed the live Webinar presented by Dr. Flint McGlaughlin to members of the American Marketing Association on Thursday 1.17.08 missed a great opportunity to hear him expound on what MarketingExperiments’ analysts and staff named…