MarketingExperiments - Research-driven optimization, testing, and marketing ideas

You can tell a lot about what’s most important to an industry by what conference organizers offer on day one while attendees are bright-eyed, receptive and hungry for insight, edge, and vision. The Search Engine Strategies Conference in…

We just received confirmation of a 133% increase in conversion for a recently completed test. It's one of hundreds of positive results we’ve seen by testing “calls to action” but only the second time we’ve seen it happen “on accident”…

In a recent Webinar and MarketingExperiments journal issue titled Lead Generation: Is Your Sign-Up Process Costing You Leads or Maximizing Them?, we tackled the problems of online businesses either failing to effectively capture leads or…

Quick now, before the marketing hype subsides: Are most of the widget and gadget apps offered by SocialMedia, Google and Slide.com the new, killer way to reach the upscale audience in social networks who are bailing out of old-school media…

Step one: Set up a free, easily accessible virtual world (VW) where girls can play with virtual dolls. Step two: Purchase a truck-full of rakes and a heavy duty forklift for the cash that’s going to pile up, sit back in your late 18th…

In the Internet world of a billion information fire hoses, where you can drink as much as you want anytime you want or drown trying, media giants NY Times and CNN have both dumped the idea of charging online subscription fees to view their…

Google said this week they are expanding their AdWords service, offering businesses the chance to place ads next to cell phone search results. They are also rolling out a new Adsense for Mobile service, where contextual ads will appear on…