MarketingExperiments - Research-driven optimization, testing, and marketing ideas

We have spoken about the need for transparent marketing a number of times in this blog. Then yesterday a surprise mention in a different blog raised the issue of transparency and authenticity with regard to the home page of one of our own…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

We have written before about the importance of identifying and communicating a unique value proposition for your business and web site. Having a strong value proposition is usually the most important factor in determining the success of…

In a previous post I talked about our research findings on choosing a strong product or domain name. In general we found that you are better off choosing a domain name or product name that is descriptive and, if possible, includes at least…

In previous post I have talked about the proliferation of trash-content sites – typically sites with skinny content designed to make money by hosting PPC ads, or by making a percentage on affiliate relationships. The web is awash with…

More and more sites now try to capture visitors’ email addresses on the first page...whether it’s the home page or a landing page. Why? So that if that visitor doesn’t complete a purchase or registration of some kind during that visit, you…

As you may already know, we have been busy working on a series of certification programs. The first one, which started in April – and we’ll be running it again, starting in June – is the Foundations of Online Testing course. During the…

Here’s another question that came out of our last teleconference call on landing page optimization. “How important is it to carry over the image you use on the marketing piece over to a landing page. For example if my print flyer has image…