MarketingExperiments - Research-driven optimization, testing, and marketing ideas

This is another question raised during our teleconference call on Wednesday. We were looking at before and after versions of an offer page we had optimized. On both versions the “buy now” button appeared only at the end of the sales…

This question was raised during our teleconference call on landing pages yesterday. It’s a good question. There are times when simply saying “Add to Cart” on the button works just fine. But this is the case only with very simple and…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

In a previous post I mentioned that we would be featuring the use of the Hacker Safe seal as part of our Landing Page teleconference call today. During our final edit we decided instead to run a separate call on credibility indicators. As…

According to an article on CNET today, the current boom in online ad spending is well protected from the kind of bust we saw back in 2001. The author argues that the presence and commitment of mainstream advertisers like Ford and Procter…

Recently we received an email from one of our subscribers who is looking for ways to encourage his own subscribers to whitelist his company’s emails and newsletters. He touches on an important topic. Email delivery is a ticklish issue and…

First, a thank you to the editors of 60SecondIdeas.com. They selected the Marketing Experiments Blog as one of their Top 10 Small Business Blogs for the first quarter of 2006. The recognition is much appreciated. Which brings us to the…

As you may already know, every couple of weeks we hold a 60 minute teleconference call during which we share some of our most recent research results. Our next call is on the topic of optimizing landing pages. We have quite a bit of new…

In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate MySpace.com and open up their sites to include comments and feedback from their visitors. Here is an excerpt from that article:…