MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In today’s Washington Post there is another article on click fraud, pointing to both Google and Yahoo! This quote gets to the heart of it: ”After analyzing where and when each click came from, auditing firm ClickFacts Inc. estimated that…

Each time we complete a teleconference we feel a little nervous, not knowing how our presentation has been received. So from time to time we ask our listeners to let us know how we did. Without some feedback, we feel we are flying blind. We…

NOTES: To view the notes as they are added, please refresh this page when instructed to do so. Business Success Potential: S = 2V + C + P Where: S is the probability that the business will Succeed. V is the Value proposition. C is…

Some things happen online at a dizzying speed and, unless you have the advantage of being the “first-mover”, it will cost you a lot to catch up. However, other things happen quite slowly. One of these slowly emerging trends is people’s…

If you had just ten words with which to describe why people should buy your company’s products or services, what would you say? You probably remember the “elevator speech” concept from back when venture capital companies were pouring…

I was reading a blog this morning, saw a linked article title that seemed interesting, and clicked through to the site. The site, as you can see below, was the Financial Times. I suppose one should anticipate the likelihood of being…

This morning we received an email with a number of questions on PPC tracking. Our resident PPC expert, Aaron Rosenthal, wrote a lengthy reply which you'll see below. Question: I have read many of your research reports on PPC. It seems to…

In a recent article at DMNews.com, this passage really caught my eye... “Toolbarn.com increased the click-through rate on one campaign by moving the word “free” to the first line of the ad from the second line. And Toolbarn.com turned…