MarketingExperiments - Research-driven optimization, testing, and marketing ideas

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Marketing Blueprint 2006 As you look at the year ahead, how do you know which marketing efforts will yield the…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Marketing Intuition There is no doubt that intuition and moments of great insight can have a profound impact on…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: MultivariateTesting Traditional thinking tells us that accurate testing of web pages, email messages, or offline…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Compounding Effect Does a 5% increase in click-through from a PPC ad sound disappointing? On its own,…

It would almost be amusing if it weren't so damaging. We have all seen web sites where they go to almost any length to discourage a user from picking up the phone to ask a question, or cancel a sale or subscription. Users are directed to…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Price Testing Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Domain/Product Naming Testing We conducted two distinct series of tests: One for a product name and the…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Press Releases It's tempting to think that press releases are "old media" and have no part to play in the modern…

Topic: How to use pay-per-click (PPC) search campaigns to boost website traffic and maximize profits from day one: a 90-day plan. We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: A/B Split Testing Most of us are familiar with the concept of using A/B split testing to determine which…