A/B Testing

Multivariable Testing

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We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: MultivariateTesting Traditional thinking tells us that accurate testing of web pages, email messages, or offline…
A/B Testing

Price Testing

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We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Price Testing Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher…
Social Marketing

Press Releases

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We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Press Releases It's tempting to think that press releases are "old media" and have no part to play in the modern…
Value Proposition

PPC Search Campaigns

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Topic: How to use pay-per-click (PPC) search campaigns to boost website traffic and maximize profits from day one: a 90-day plan. We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
A/B Testing

A/B Split Testing

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We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: A/B Split Testing Most of us are familiar with the concept of using A/B split testing to determine which…