MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Trying to optimize a Web site can be overwhelming. There are many changes you can make, but where's the best place to start? In today's blog post, we explain why the headline is an easy and effective starting point, and show you two big…

I recently attended the MarketingSherpa Email Marketing LEAPS Advanced Practices Workshop in Boston and, though these events are always good for new information, I found myself surprised – and even outright alarmed – by one particular…

Optimizing your own web pages is tough. It's hard to be objective about anything you've spent so much time looking at and deliberating over. Sometimes we need new eyes to see with. That's what Ecopaper.com was looking for when they…

The way we think about our products can be vastly different from the way our audience thinks about them. This was the case in a recent test we conducted at MarketingExperiments' sister brand, MarketingSherpa. We tested the terms "B2B" vs.…

While many of us are great at marketing to our customers, a lot of us seem to have issues with marketing internally to our superiors and colleagues. Internal marketing is just as important as external. There are three key people you have to…

Online forms are an important aspect of one marketing automation company's lead generation. Find out the results of its form field length testing, and its strategy to make sure online forms lead to both a low cost-per-lead and a high…

Your potential customers are ignoring the work you’ve invested thousands of dollars and hundreds of hours into as you’re reading this sentence. That's why we spend so much time on the MarketingExperiments blog talking about optimization. To…

One of the easiest elements to change on a page is the headline. It's also one of the most important parts of the page to optimize if you're trying to get a lift in your conversion rate. However, when tasked with writing an engaging…

There's not much you can't or shouldn't optimize in the marketing world. But when we talk about optimization, we're usually talking about the top of the sales funnel. It turns out that the inside of the funnel after the lead is captured can…