MarketingExperiments - Research-driven optimization, testing, and marketing ideas

As marketers, we hear so much about avoiding spammy words in our emails that we absolutely never use them--even when words like "free" add clarity. In a recent email test, we learned that despite a higher bounce rate from using the word…

For E-commerce sites, there's not much that can contribute directly to the bottom line like optimizing the shopping cart. For this test we simply reduced the length of the shopping cart and redesigned the order page for a 13.9% lift.…

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment had a higher conversion rate and you could win a free book.

If your company sells consumer goods, you're likely competing with other companies who sell the same or very similar products, often for cheaper. So how do you compete? How do you differentiate yourself? In this post, Daniel Burstein walks…

As one of our blog readers pointed out in the comments on a recent post, this blog had an unoptimized call-to-action button asking readers to "submit" their comment. To figure out whether we could get a higher comment rate per post, we ran…

Discovering your company's value proposition is probably the most difficult part of effective messaging. But social media is a huge untapped resource for helping to uncover it. In this post, Dan Burstein lays out a strategy for discovering…

Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment received 200% more conversions and you could win a free book.

There’s a lot of bunk information out there about copywriting. The barrier to entry for being an “expert copywriter” is pretty low and some of those crossing that barrier are simply wrong in the advice they give. With the help of our…