Discover What Really Works In Optimization

Landing Page Optimization: 36 articles and resources to help you complete your next LPO project

Paul Cheney May 25, 2011 9

Chances are fairly good that you’ve either not started or not finished an LPO project of your own. Maybe it’s because you don’t know how to do LPO. Maybe it’s because you don’t have the resources. Whatever the reason, here's 36 tools and…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Website Messaging: How clarity once again trumped persuasion to the tune of a 200% boost in…

Brad Bortone May 23, 2011 0

Whether discussing a simple print ad or a complex integrated campaign, a marketer's goal is clear – tell people what you offer and why they should buy from you. If you're clear in your messaging, there's no need for persuasive tactics that…

Email Marketing

Email Marketing: Two ways to add relevance, and why you must be correct

Adam T. Sutton May 20, 2011 1

A nonprofit organization with which I have no prior experience called me several times last week to solicit donations. Despite having explained that, no, my name is not Mr. Allen, and no, I am not interested in donating, they continued to…

Optimization and A/B Testing: Why words matter (for more than just SEO)

Daniel Burstein May 18, 2011 10

Landing page optimization is still a relatively new discipline. As such there is some disagreement in the terminology for it among marketers. So far there are two camps of terminology…one is helpful in focusing on testing; the other is more…

Conversion Marketing

Landing Page Optimization: How your peers improve their pages

Daniel Burstein May 16, 2011 0

There’s no one right answer for the best way to optimize your landing pages. But there is a best way for your specific customers. With that in mind, we asked our readers to tell us the most valuable lessons they’ve learned while optimizing…

A/B Testing

Online Testing: 3 takeaways to get the most out of your results

Joelle Parra May 13, 2011 2

Testing can be a complex topic; especially when it comes to figuring out sample size, test length and what to test. So, in today’s blog post, we get some insight from our team to help you get the most out of each test and start answering…

E-commerce Marketing

E-commerce: When should you reveal the price in your shopping carts?

Daniel Burstein May 11, 2011 4

When should you reveal price in the cart process? That is a question we received in one of our recent Web clinics on shopping cart optimization. In today’s blog post, we show you two key factors that can help you discover and test the…

Conversion Marketing

Landing Page Optimization: Crowdsource my baby

Boris Grinkot May 9, 2011 9

MarketingSherpa asked a few thousand marketers: Which process/transaction is the primary objective of your organization’s website? See the chart that breaks down the answers and help name the categories of website objective for the 2011…

A/B Testing

Marketing Optimization: How to determine the proper sample size

Daniel Burstein May 6, 2011 13

Online test results can be misleading, especially when you use an insufficient sample size. How do you find the right number to get valid results? In today’s blog post, we break down the math you need to find out what really works with your…

Conversion Marketing

Selling Free Content: Why Seth Godin never gives anything away for free

Daniel Burstein May 4, 2011 10

Giving away things for free doesn’t always lure visitors to take an action on your Web page. In essence, this is a transaction. You’re still asking them to take an action in exchange for the “freebie.” In today’s blog post, we explain why a…

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