Discover What Really Works In Optimization

Evidence-based Marketing: This blog post will not solve your most pressing marketing challenges…yet

Daniel Burstein Jun 22, 2011 2

At MECLABS, our job is to help you do your job better. With that in mind, we put together a little 7-second survey to get an idea for the kinds of topics you (as evidence-based marketers) would like to hear more about. What follows are a…

Lead Generation

B2B Funnel Optimization: What happens after you capture the lead?

Jen Doyle Jun 20, 2011 8

There's not much you can't or shouldn't optimize in the marketing world. But when we talk about optimization, we're usually talking about the top of the sales funnel. It turns out that the inside of the funnel after the lead is captured can…

Email Marketing

Graphic vs. Text Emails: How differing approaches encouraged future testing

Brad Bortone Jun 17, 2011 4

One of the most enjoyable parts of being a MECLABS employee is seeing tests performed for a wide variety of companies and organizations. While we always welcome new opportunities to test, learn and share for the betterment of the marketing…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Headline Optimization: How would you make this title better?

Daniel Burstein Jun 15, 2011 12

Every headline, no matter how good it looks off-hand, can be optimized. The question is, how do you write an effective headline to begin with? We asked you and your peers that same question, and here are some of our favorite answers...

Copywriting: 10 headlines tested

Daniel Burstein Jun 13, 2011 6

Headlines are one of the most debated elements in any marketing creative execution. And before we share our research into writing effective headlines, we wanted to hear from you. Join the debate in today's blog post.

A/B Testing

Live Experiment (Part 2): Real testing is messy

Austin McCraw Jun 10, 2011 3

What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the…

A/B Testing

Live Experiment (Part 1): How many marketers does it take to optimize a webpage?

Austin McCraw Jun 8, 2011 11

Conversion Marketing

Landing Page Optimization: Is it actually possible to optimize a landing page?

Adam Lapp Jun 6, 2011 4

Many marketers think that if they get a lift in their landing pages, they are optimizing those landing pages. Not true. Optimization cannot occur unless you are rigorously and continually testing your landing pages. Until you do that,…

SEO

New Marketing Research: 3 profitable traffic sources most marketers are ignoring

Paul Cheney Jun 3, 2011 7

PPC ads and email messaging are generally viewed as great channels to optimize dedicated landing pages for. But limiting LPO to just those sources leaves a lot of traffic that's not being effectively utilized. According to a chart from…

A/B Testing

Evidence-based Marketing: Marketers should channel their inner math wiz…not cheerleader

Daniel Burstein Jun 1, 2011 2

Marketing is not about being popular or creating flashy campaigns, it's about getting results. And, the only way to get results that are valuable, is by testing. MECLABS Director of Editorial Content, Daniel Burstein, addresses this topic…

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