MarketingExperiments - Research-driven optimization, testing, and marketing ideas

What’s the most effective way to come up with ideas to optimize a Web page? Does it take individual thinking or a collaborative effort? In today’s blog post, we explain why mixing the two can help you and your marketing team create the best…

Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most mysterious and difficult areas of your Website to optimize. How many shopping carts steps are optimal for conversion? What…

Find out how a UK-based discount airline increased bookings and revenue through online testing. One test led to an 18% increase in seat bookings, and a second created a 2.5% increase in flight booking conversion and helped to solve an…

Radical changes can often produce stellar test results, or simply bomb. But, what happens when you see no significant statistical difference? In today’s blog post, we share one of our own email tests to explain what you can learn and what…

Many times, a homepage can be the first interaction prospects have on a website and therefore what we do (or don’t do) at that moment can significantly impact our future relationship with them. This recent experiment might give you a little…

Read about HubSpot's subject line testing on an email campaign that created almost 25,000 webinar registrations.

When drafting a piece of marketing collateral, sometimes the hardest part is coming up with the right headline to top it off. How can you create the most effective one? In today’s blog post, we break down four headline groups, and help you…

Sometimes optimizing a page means making a few minor tweaks here and there. But when the page has several issues, a radical redesign may be called for. When you take this step, it can either get you amazing results or fail terribly. But you…