MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Ads help marketers understand site visitors’ motivations. And, once you get them to click, you must meet those needs through your landing page. In today’s blog post, we explain how to create ad-page pairs that will maximize relevance and…

Your value proposition is at the foundation of all your marketing efforts. It is that primary reason why your ideal prospect should buy from you rather than your competitors. Yet many marketers have never tested this crucial element of…

At MarketingExperiments, we’ve discovered that often marketers struggle with understanding what the results of their tests actually mean. So, you’ve got the data, what’s next? In today’s blog post, we explain how you can determine if your…

E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…

“Clarity trumps persuasion,” according to MECLABS Managing Director/CEO, Dr. Flint McGlaughlin. On landing pages, you must clearly and immediately express what you’re offering and why it’s valuable to visitors. So, how do you do that and…

One of the most important steps in online testing is figuring out the statistical significance and validity of the results. But, once you are sure that it is significant and valid, what does that mean? In today’s blog post, we explain the…

Testing is essential when it comes to optimization. But, how do you know when you’re doing it right? And, do you truly understand what is really going on with your audience? In today’s blog post, we use a real-life example to help you…

Email marketing is not limited to email. There are several factors that create an effective campaign -- not least of which is the email's landing page. Too many marketers design fantastic emails only to link them to generic pages, such as…

See how an Australian telecom company utilized a revamped page design that highlighted the company's premier offerings, through an inviting layout and a distinct focus on its most powerful value statements.