MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The MarketingSherpa Email Summit ended last week, but our audience wanted more. So, we’re answering their call and dedicating our second Web clinic of 2011, on February 9th, to helping them craft an effective email message. But before that,…

Online testing can be a challenging task, especially for those who are new to testing. Do you truly understand what you’re testing and why? And, most importantly, how do you truly learn from your tests to improve all of your marketing…

In today’s blog post, see how landing page optimization can prove to be an important element of a social marketing strategy…

At MarketingExperiments we practice what we preach. We are beginning research with Radian6 that will lead to a social media marketing optimization methodology similar to the Email Messaging Optimization Index. One of our first research…

Competition for a customer's attention has been a roaming battle throughout the years. Newspapers. Radio. TV. But today, the front lines are in online search. As reported by our sister company MarketingSherpa, forecasts on the spending for…

A landing page optimization case study from a one-on-one live optimization at MarketingSherpa Email Summit 2011. Find out what one marketer found out about a landing page getting traffic from a Facebook ad, and how the entire purpose of…

At the MarketingSherpa Email Summit 2011 at Caesar's Palace in Las Vegas, Dr. Flint McLaughlin worked without a net and engaged in some live optimization of attendee-submitted emails. Check out what he had to say about two of those…

In today's post, we explain how you can optimize your form field, using an example from UNICEF.

Your Value Proposition is the cornerstone of all your marketing efforts. But how do you go about testing your Value Proposition? In this post, PPC is put forward as the optimal solution for those trying to identify their Value Proposition…

PPC ads are one of the most ruthlessly competitive mediums in online marketing. You must go toe-to-toe with all of your competitors, and get the (qualified) click. Read on for a few tips from your peers to help improve your pay-per-click ad…