MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Email marketing is not limited to email. There are several factors that create an effective campaign -- not least of which is the email's landing page. Too many marketers design fantastic emails only to link them to generic pages, such as…

See how an Australian telecom company utilized a revamped page design that highlighted the company's premier offerings, through an inviting layout and a distinct focus on its most powerful value statements.

Homepages are meant to cater to multiple types of visitors at once. But, how do you create one that’s effective enough to meet all their needs and get them to the next step? In today’s blog post, we put two research teams to the test and…

In a follow up to our recent blog post covering a seemingly minor revamp of an online ticket broker landing page, we're going to navigate a little deeper into the site to see if similar tweaks can improve this site's checkout process.

In our Web clinics, we often like to do live optimization. But, we receive way more submissions then we can get to. So, in today’s blog post, we gather advice from several members of our research team, and optimize a landing page that we…

Your ideal prospects delete most of the emails they receive each day. What happens when they receive yours? Do they even stop to notice? Or do they file it nicely away in that special folder reserved for every hype-laden,…

This experiment involves a United Kingdom-based online ticket broker offering residents a series of exclusive vacation packages for Florida theme parks, tours and attractions, and shows that Even a highly targeted Web page, offering deals…

Finding appeal for your PPC ad can be a tough task. But, we’ve discovered that there is a way you can simplify that process – get into the mind of the person searching. In today’s blog post, we explain how thinking like the customer can…