Discover What Really Works In Optimization

Landing Page Design: Eye-path vs. Thought sequence

Boris Grinkot Mar 23, 2011 14

MECLABS Managing Director/CEO, Dr. Flint McGlaughlin, likes to say that in marketing you're not optimizing landing pages, you're optimizing thought sequences. So, in today's blog post, we use a real-life sample of landing page to show you…

Email Subject Lines: Longer subject increases opens 8.2%

Brad Bortone Mar 21, 2011 11

In order to capture the interest of someone navigating a cluttered inbox, your subject line message must be clear enough to garner attention and express value. The subject line is really just the first part of an ongoing conversation you're…

Conversion Marketing

Visitor motivation: Optimizing landing pages for social networking site ads vs. paid search

Boris Grinkot Mar 18, 2011 6

Ads help marketers understand site visitors’ motivations. And, once you get them to click, you must meet those needs through your landing page. In today’s blog post, we explain how to create ad-page pairs that will maximize relevance and…

Value Proposition

Do You Have the Right Value Proposition?

Editorial Staff Mar 17, 2011 0

Your value proposition is at the foundation of all your marketing efforts. It is that primary reason why your ideal prospect should buy from you rather than your competitors. Yet many marketers have never tested this crucial element of…

Conversion Marketing

Online Testing and Optimization: ROI your test results by considering effect size

Daniel Burstein Mar 16, 2011 0

At MarketingExperiments, we’ve discovered that often marketers struggle with understanding what the results of their tests actually mean. So, you’ve got the data, what’s next? In today’s blog post, we explain how you can determine if your…

A/B Testing

E-commerce: Using multivariate testing to increase sales 83.79%

Jon Powell Mar 14, 2011 0

E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Landing Page Optimization: Minimizing bounce rate with clarity

Boris Grinkot Mar 11, 2011 14

“Clarity trumps persuasion,” according to MECLABS Managing Director/CEO, Dr. Flint McGlaughlin. On landing pages, you must clearly and immediately express what you’re offering and why it’s valuable to visitors. So, how do you do that and…

Value Proposition: How your peers find the most effective value prop

Daniel Burstein Mar 9, 2011 10

At MarketingExperiments, we’ve discovered how important it is to find the right value proposition. It’s essential to the marketing success of any organization or company. But still, many miss the mark. That is why we’re dedicating today’s…

A/B Testing

Online Marketing Tests: How could you be so sure?

Daniel Burstein Mar 7, 2011 3

One of the most important steps in online testing is figuring out the statistical significance and validity of the results. But, once you are sure that it is significant and valid, what does that mean? In today’s blog post, we explain the…

Digital Analytics

Online Marketing Tests: How do you know you’re really learning anything?

Daniel Burstein Mar 4, 2011 12

Testing is essential when it comes to optimization. But, how do you know when you’re doing it right? And, do you truly understand what is really going on with your audience? In today’s blog post, we use a real-life example to help you…

Previous 1 … 87 88 89 90 91 … 160 Next