MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Online test results can be misleading, especially when you use an insufficient sample size. How do you find the right number to get valid results? In today’s blog post, we break down the math you need to find out what really works with your…

Giving away things for free doesn’t always lure visitors to take an action on your Web page. In essence, this is a transaction. You’re still asking them to take an action in exchange for the “freebie.” In today’s blog post, we explain why a…

What’s the most effective way to come up with ideas to optimize a Web page? Does it take individual thinking or a collaborative effort? In today’s blog post, we explain why mixing the two can help you and your marketing team create the best…

Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most mysterious and difficult areas of your Website to optimize. How many shopping carts steps are optimal for conversion? What…

Find out how a UK-based discount airline increased bookings and revenue through online testing. One test led to an 18% increase in seat bookings, and a second created a 2.5% increase in flight booking conversion and helped to solve an…

Radical changes can often produce stellar test results, or simply bomb. But, what happens when you see no significant statistical difference? In today’s blog post, we share one of our own email tests to explain what you can learn and what…

Many times, a homepage can be the first interaction prospects have on a website and therefore what we do (or don’t do) at that moment can significantly impact our future relationship with them. This recent experiment might give you a little…

Read about HubSpot's subject line testing on an email campaign that created almost 25,000 webinar registrations.