Discover What Really Works In Optimization

This Just Tested: Stock images or real people?

Austin McCraw Apr 8, 2011 32

Stock images are used all over the web without a second thought. But how effective are they really? Would it be better to use real images? Or do people respond more to a nameless model's smiling face? In this blog post, we review a recent…

Conversion Marketing

Mobile Website Optimization: The growing impact of mobile search

Kaci Bower Apr 6, 2011 4

Web use is projected to trump desktop Internet use by 2015. What effect will this change have on LPO and the effectiveness of your marketing campaigns in general? In today’s blog post, we take a closer look at this impending transition,…

Email Marketing

Email Copy: Half the words, 16% higher clickthrough rate

Brad Bortone Apr 4, 2011 10

Many marketers lose connection with their audience by overstating value, or simply burying it in a wash of information and unnecessary language. Though all correspondence should state value before a call-to-action, it's important to…

Conversion Marketing

Converting Leads to Sales

Editorial Staff Apr 2, 2011 0

So you've just increased the effectiveness of your online lead capture by XX% using optimization strategies you've recently learned. Now what? How do you ensure that this gain is not lost in the sales pipeline? How do you keep the online…

Value Proposition

Value Proposition: Our research team answers your questions

Daniel Burstein Apr 1, 2011 2

At MarketingExperiments, we’ve discovered that it’s essential for every company to develop and clearly express their value proposition. We say it repeatedly, and that prompts questions from our audience. We can’t get to all of them, but we…

Lead Generation: How your peers optimize the lead

Daniel Burstein Mar 30, 2011 1

The buying process can be a very complex one. Which is why we're hosting today's 4 p.m. Web clinic, Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months. But first, we wanted…

Conversion Marketing

Banner Blindness: Optimize your online display advertising to stick out (or blend in)

Daniel Burstein Mar 28, 2011 0

When creating a banner ad, what can you do to stick out among the rest? Do you always want to? In today's blog post, our research team explains how to stand out in the banner ad world and why sometimes it's ok to blend in.

Digital Advertising

Online Advertising: The 3 obstacles you must overcome to create an effective banner ad

Jon Powell Mar 25, 2011 6

How do you stand out amidst a sea of competing banners ads? In today's blog post, we show you three of the top obstacles your banner ads will face and how you can overcome them to get the click.

Conversion Marketing

Landing Page Design: Eye-path vs. Thought sequence

Boris Grinkot Mar 23, 2011 14

MECLABS Managing Director/CEO, Dr. Flint McGlaughlin, likes to say that in marketing you're not optimizing landing pages, you're optimizing thought sequences. So, in today's blog post, we use a real-life sample of landing page to show you…

Email Subject Lines: Longer subject increases opens 8.2%

Brad Bortone Mar 21, 2011 11

In order to capture the interest of someone navigating a cluttered inbox, your subject line message must be clear enough to garner attention and express value. The subject line is really just the first part of an ongoing conversation you're…

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