MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Toward the end of last year, Active Network, a technology and media company specializing in online registration and event management software, began a testing and optimization program on the website of one of its brands, RegOnline. For…

No matter how well you optimize your website, there’s still no substitute for getting someone on the phone with your best salesperson for a complex product. People buy from people, and having a human talk to a prospect on the phone, answer…

Nothing can be assumed when you're sending an email. When you make assumptions, you're really hoping the audience will "figure it out." For Adam T. Sutton, this was top of mind during the Actionable Design Insights session at ExactTarget…

Discovering your value proposition is one of the main things we hear marketers struggling with on a day to day basis. But there are some people you can turn to for help: your customers. One of the places you can look for what your customers…

Imagine for a second that you’re running a banner ad campaign on a website with a black background. Now, if you were going to choose a color for that banner to get more clicks, would you choose a dark shade of blue or bright yellow? If…

Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs. short copy. A simple test. However,…

According to Dan Zarrella of HubSpot, engineering contagious ideas comes down to three main factors. Using those factors, Dan saw a significant increase in the Facebook shares and Retweets of his content. Here are the three factors Dan…