Discover What Really Works In Optimization

Social Media Marketing: Should Facebook host your landing page?

Daniel Burstein Nov 2, 2011 16

It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. However, if you are thinking of using a Facebook landing page in your marketing, here are…

Free Marketing Tools: 11 worksheets, spreadsheets, and calculators to help make your next…

Paul Cheney Oct 31, 2011 6

Optimizing your webpages and marketing campaigns is a daunting task for any marketer. We need all the help we can get. Free help is even better (as long as it’s actually, well, helpful). So to assist our audience of marketers with daily…

Value Proposition

Marketing Career: Why a value proposition makes marketing “good”

Paul Cheney Oct 28, 2011 3

Marketing has such a bad reputation these days because very few companies have genuine value propositions. What do you do if you’re a transparent marketer by nature, who is stuck in a company without a value proposition? Well, there are…

Lead Generation

B2B Lead Testing: “Cheap” data is actually expensive

David Kirkpatrick Oct 26, 2011 6

Part of Brian Carroll and Nicolette Dease's presentation was a case study on finding the most efficient list source based on a test that looked at several different lead sources. The objective of the test was to determine if…

Conversion Marketing

Landing Page Optimization: How IBM applied homepage redesign learnings to landing page testing

David Kirkpatrick Oct 24, 2011 10

At the West Coast leg of the MarketingSherpa B2B Summit 2011 in San Francisco this week the first case study of the day featured IBM’s homepage redesign and the overall approach IBM uses in its redesign process. Joan Renner, Content…

SEO

SEO Research: Why opportunity is knocking for marketers doing SEO

Paul Cheney Oct 21, 2011 3

A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then PPC started getting more popular with the rise of Google. When that happened, marketers realized that if they made…

SEO

SEO Landing Pages

Editorial Staff Oct 20, 2011 0

Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what…

A/B Testing

Landing Page Test: Why less equaled (54%) more when reducing friction and highlighting value…

Brad Bortone Oct 19, 2011 1

In a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action. Yet, as tests continue to prove, when it…

Value Proposition

B2B Marketing: You don’t have to be CEO to move the needle with a value proposition

Daniel Burstein Oct 17, 2011 3

Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any B2B market – at the East Coast swing of MarketingSherpa B2B Summit 2011. He lightly touches on derivative value proposition in…

Lead Generation

B2B Lead Optimization: Why cheap leads can be so expensive

Daniel Burstein Oct 14, 2011 1

It would be logical to assume that the cheaper the lead is to obtain, the lower the cost-per-acquisition, the greater the margin, and the bigger the bonus in your paycheck at the end of the quarter. Well, at MarketingSherpa B2B Summit 2011…

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