MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Most email messages, even semi-important ones without sales pitches, get deleted without even being read, every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special…

In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web clinic, and discusses some key steps on how to focus on value proposition to optimize the performance of your agencies and vendors.…

We all know how hard it is to get attention in those crowded inboxes. This Wednesday at 4 p.m., Dr. Flint McGlaughlin, Managing Director, MECLABS will share some of our discoveries about increasing response to email marketing promotions and…

If you’re applying for jobs, you should consider LinkedIn as a landing page that sells … well … you. LinkedIn offers many interesting applications and add-ons, but you must first focus on the heart of your profile: the value proposition. In…

It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. However, if you are thinking of using a Facebook landing page in your marketing, here are…

Optimizing your webpages and marketing campaigns is a daunting task for any marketer. We need all the help we can get. Free help is even better (as long as it’s actually, well, helpful). So to assist our audience of marketers with daily…