Discover What Really Works In Optimization

Anxiety: Use privacy as a competitive advantage

Daniel Burstein Dec 14, 2011 12

Anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead form or buy from you. One of the chief causes of anxiety for customers of late has been privacy. Here are a few ideas to get…

Conversion Marketing

Marketing Campaign: Landing page optimization can help improve the return on your media spend

Daniel Burstein Dec 12, 2011 9

Marketers spend a lot of money on media, often to drive customers to a landing page. Essentially, if you’re spending all of this money to drive potential customers to a website, investing just a little in increasing conversion on that site…

Conversion Marketing

Marketing Wisdom: Testing basics prove worthy as a foundation for 2012 planning

Brad Bortone Dec 9, 2011 1

As we prepare to wade through hundreds of submissions for the MarketingSherpa 2012 Marketing Wisdom Report, (sponsored by HubSpot) we took a final glance at the 2011 edition. While combing through the pages, many of last year’s submissions…

Marketing Optimization: What your peers learned this year about Adwords, the inbox, and telling the…

Daniel Burstein Dec 7, 2011 0

In the Dec. 7 Web clinic – How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes – MECLABS Managing Director Flint McGlaughlin will share our top 2011 discoveries. But before we share what…

Email Marketing

Email Marketing: 10 test ideas for optimizing webinar invites

Daniel Burstein Dec 5, 2011 4

While webinars are one of the most popular inbound tactics, they are not very effective if no one attends. So in this blog post, Gaby Paez and Daniel Burstein will give you some test ideas for those all important webinar invite emails (and…

Lead Generation

B2B Marketing: Top “Aha moments” of 2011 from your peers

Daniel Burstein Dec 2, 2011 5

Take these few moments of the year to stop and think about what you learned in 2011 that can help you optimize marketing performance in 2012. To spur your thinking, Daniel Burstein and MECLABS' A/V Specialist Luke Thorpe grabbed a camera…

Email Marketing

Email Messaging: Discussing micro-decisions and flipping the funnel

Daniel Burstein Nov 30, 2011 0

After wrapping our most recent Web clinic, "Email Messaging: How overcoming 3 common errors increased clickthrough 104%", our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin and discussed a few key…

Conversion Marketing

Marketing Optimization: You can’t find the true answer without the right question

Daniel Burstein Nov 28, 2011 11

According to the just-released MarketingSherpa 2012 Email Marketing Benchmark Report, we found that 85% of marketers don’t even know why they’re running every test they run! For this blog post, we'll focus on how to write a research…

Email Marketing

Quick Lifts: 4 ideas to increase email clickthrough

Adam Lapp Nov 23, 2011 7

It takes a lot of experience testing and optimizing emails to develop your own internalized methodology for writing effective email messaging. To fill that void, Adam Lapp, our Associate Director of Optimization and Strategy, was kind…

Evidence-based Marketing: How to overcome the overconfidence bias

Daniel Burstein Nov 21, 2011 2

What are the most easily avoidable marketing errors? And how can you avoid making them? Our answer would be "those related to overconfidence." As to the second question, we'll use this blog post to attempt to answer that. Are you too…

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