Discover What Really Works In Optimization

Quick Lifts: 4 ideas to increase email clickthrough

Adam Lapp Nov 23, 2011 7

It takes a lot of experience testing and optimizing emails to develop your own internalized methodology for writing effective email messaging. To fill that void, Adam Lapp, our Associate Director of Optimization and Strategy, was kind…

Evidence-based Marketing: How to overcome the overconfidence bias

Daniel Burstein Nov 21, 2011 2

What are the most easily avoidable marketing errors? And how can you avoid making them? Our answer would be "those related to overconfidence." As to the second question, we'll use this blog post to attempt to answer that. Are you too…

Value Proposition

Value Proposition: Revealing hidden value in your products and offers

Daniel Burstein Nov 18, 2011 7

While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true value is meaningless from a marketing perspective. For example, MarketingExperiments invests a lot of time and resources in…

Email Marketing

Email Messaging

Editorial Staff Nov 16, 2011 0

Most email messages, even semi-important ones without sales pitches, get deleted without even being read, every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special…

Email Marketing

Research Update: The state of email marketing testing and optimization

Jeffrey Rice Nov 16, 2011 5

In the blog post, "Email Marketing Research: 7 steps for successful email marketing testing and optimization," we discussed how continuous experimentation is the quickest path to peak performance. Now, we would like to share with you the…

Value Proposition: The key to improving agency and vendor performance

Daniel Burstein Nov 14, 2011 1

In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web clinic, and discusses some key steps on how to focus on value proposition to optimize the performance of your agencies and vendors.…

Conversion Marketing

Affiliate Site Redesign: How to drive qualified traffic to a merchant’s offer

Paul Cheney Nov 11, 2011 2

With a marketplace so saturated, it’s difficult to get any kind of ROI out of affiliate campaigns. Affiliate marketers can increase their ROI the same way a merchant would increase its ROI: by providing enough perceived value to guide the…

A/B Testing

Test Your Marketing Intuition: Which email achieved 104% more clicks?

Paul Cheney Nov 9, 2011 17

With email users being incredibly wary of any promotional email, most of the email we send out gets deleted. If you can clearly communicate enough of your offer’s value in your email to earn a click, then you’ll more than likely see a…

Email Messaging: How your peers craft emails for conversion

Daniel Burstein Nov 7, 2011 0

We all know how hard it is to get attention in those crowded inboxes. This Wednesday at 4 p.m., Dr. Flint McGlaughlin, Managing Director, MECLABS will share some of our discoveries about increasing response to email marketing promotions and…

Social Marketing

Marketing Career: 3 steps to optimize your LinkedIn profile

Selena Blue Nov 4, 2011 16

If you’re applying for jobs, you should consider LinkedIn as a landing page that sells … well … you. LinkedIn offers many interesting applications and add-ons, but you must first focus on the heart of your profile: the value proposition. In…

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