MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Marketing has such a bad reputation these days because very few companies have genuine value propositions. What do you do if you’re a transparent marketer by nature, who is stuck in a company without a value proposition? Well, there are…

Part of Brian Carroll and Nicolette Dease's presentation was a case study on finding the most efficient list source based on a test that looked at several different lead sources. The objective of the test was to determine if…

At the West Coast leg of the MarketingSherpa B2B Summit 2011 in San Francisco this week the first case study of the day featured IBM’s homepage redesign and the overall approach IBM uses in its redesign process. Joan Renner, Content…

A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then PPC started getting more popular with the rise of Google. When that happened, marketers realized that if they made…

Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what…

In a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action. Yet, as tests continue to prove, when it…

Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any B2B market – at the East Coast swing of MarketingSherpa B2B Summit 2011. He lightly touches on derivative value proposition in…

It would be logical to assume that the cheaper the lead is to obtain, the lower the cost-per-acquisition, the greater the margin, and the bigger the bonus in your paycheck at the end of the quarter. Well, at MarketingSherpa B2B Summit 2011…

Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I grabbed him just after the summit ended to ask a few questions about value prop for B2B marketers…