MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Nothing can be assumed when you're sending an email. When you make assumptions, you're really hoping the audience will "figure it out." For Adam T. Sutton, this was top of mind during the Actionable Design Insights session at ExactTarget…

Discovering your value proposition is one of the main things we hear marketers struggling with on a day to day basis. But there are some people you can turn to for help: your customers. One of the places you can look for what your customers…

Imagine for a second that you’re running a banner ad campaign on a website with a black background. Now, if you were going to choose a color for that banner to get more clicks, would you choose a dark shade of blue or bright yellow? If…

Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. For content in general. So, I was really looking forward to running a pretty simple copy length test – long vs. short copy. A simple test. However,…

According to Dan Zarrella of HubSpot, engineering contagious ideas comes down to three main factors. Using those factors, Dan saw a significant increase in the Facebook shares and Retweets of his content. Here are the three factors Dan…

Many marketers find metrics the most annoying and intimidating part of online testing. But if you simply organize your metrics into four major groups, all of that annoyance and intimidation goes away...

Is long copy or short copy better? It's a question we here a lot here at MarketingExperiments. The answer is simply...Yes. Both can perform in different circumstances. To help you choose which to use in your own circumstance we created this…