Discover What Really Works In Optimization

SEO Landing Pages: How your peers optimize for traffic and conversion

Daniel Burstein Oct 12, 2011 8

There seems to be a disconnect between the number of marketers using SEO landing pages and the number marketers who find them effective. Today’s Web clinic will share our discoveries about optimizing SEO landing pages to help you overcome…

Value Proposition

B2B Marketing: Value proposition discussion with Dr. Flint McGlaughlin

Daniel Burstein Oct 10, 2011 2

Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I grabbed him just after the summit ended to ask a few questions about value prop for B2B marketers…

Conversion Marketing

Landing Page Optimization: Addressing customer anxiety

Selena Blue Oct 7, 2011 5

Anxiety can stop website visitors in their tracks – the back button makes it ultra easy. Thinking of their concerns in rational terms may not help you either. Fortunately, the there are three different levels you can seek to relieve or…

Conversion Marketing

Converting PPC Traffic: How clarifying value generated 99.4% more conversions on a PPC landing page

Paul Cheney Oct 5, 2011 10

After trying a few different strategies with their page, nothing worked to improve conversion on Saxo Bank’s PPC landing page for a free trial. Michael Aagaard generated 99.4% more conversions by adding clear value proposition.

A/B Testing

Test Your Marketing Intuition: Which landing page achieved a higher conversion rate?

Paul Cheney Oct 3, 2011 20

Paying for traffic to a landing page tends help motivate marketers to optimize that page. Lifts can instantly translate to a tangible decrease in cost-per-acquisition and increased revenue. However, actually getting those lifts on the page…

Conversion Marketing

Marketing Funnel: How to optimize your Sales and Marketing funnel in 5 steps

Jen Doyle Sep 30, 2011 6

Upon the completion of the recent MarketingSherpa 2012 B2B Marketing Benchmark Report, we learned that because of an ever more challenging environment, B2B marketers are beginning to embrace sales conversion as a Sales and Marketing…

Lead Generation

Landing Page Optimization: Test ideas for a B2B lead capture page

Brad Bortone Sep 28, 2011 10

As has been the standard for recent MarketingSherpa Summits, leading marketing solutions providers sent several analysts to provide direct, one-to-one consultation for the attendees of B2B Summit 2011. Always an informed, yet…

Value Proposition

Marketing Optimization: Measuring the potential force of your value proposition

Brad Bortone Sep 26, 2011 1

We’re live onsite at B2B Summit 2011, and Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, opened the proceedings this morning by teaching this enthusiastic audience that most marketers can’t even define “value proposition,” much…

Conversion Marketing

Artificial Optimization: Why at least 40% of marketers shouldn’t test

Paul Cheney Sep 23, 2011 7

If you’re not careful, you could be running tests that tell you one thing when the situation is completely different. You could be making critical decisions based on bad data. And those are the worst decisions you could make, because you’ve…

Digital Analytics

Bad Data

Editorial Staff Sep 21, 2011 0

If you’ve tuned into past MarketingExperiments Web clinics, you’ve seen some pretty impressive gains: 141% increase in conversion 12% more revenue across an entire ecommerce website $4.9 million in additional sales pipeline…

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