Discover What Really Works In Optimization

Landing Page Mistakes: E-commerce sites treating new and returning visitors the same

Daniel Burstein Feb 27, 2012 5

The landing page is the hub of most modern marketing departments, and LPO can deliver impressive ROI. So learn the most common landing page mistakes our marketing optimization researchers encounter on e-commerce sites, to help you increase…

More YouTube Views: 20% more video plays from one simple change

Paul Cheney Feb 24, 2012 2

According to a MarketingExperiments’ recent experiment , there is one thing you can do to ensure that more people who see your YouTube video will actually click the play button. See the test, and learn the one simple change you can make to…

Test Your Marketing Intuition: Which call-to-action won?

Paul Cheney Feb 22, 2012 15

The advent of online testing has made it more challenging to “make definite assertions” about which treatment of a test will perform better. So today we ask marketers to test their marketing intuition and tell us which treatment won by 45%…

Marketing Optimization: What minor changes have produced major lifts in your marketing?

Daniel Burstein Feb 20, 2012 0

The magic question for marketers is, “How can you get the greatest amount of return on the least amount of marketing investment?” Sometimes you can find the answer in the low-hanging marketing optimization fruit. Learn a few tips from your…

Digital Advertising

Online Advertising Forensics

Editorial Staff Feb 19, 2012 0

According to MarketingSherpas 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search. And yet, PPC ads are one…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Headline Writing: How a junior marketer beat the CEO’s headline by 92%

Daniel Burstein Feb 17, 2012 0

Does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest? Take a look at a recent test from our own labs to find out.

Conversion Marketing

Post-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns

Rebekah Henson Feb 15, 2012 2

According to the 2012 Email Marketing Benchmark Report, the majority of small- and medium-sized businesses do not test or optimize their emails. Read on for four takeaways from the post-Email Summit 2012 workshop that will help you view…

PPC Mysteries Revealed: 7 Answers to your pressing PPC questions

Paul Cheney Feb 13, 2012 1

In our most recent Web clinic, “Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions,” we had several great questions from our audience that we didn’t have time to address. To help our…

Email Marketing

Email Summit: Testing timing and format elements in follow-up email

David Kirkpatrick Feb 10, 2012 5

Day three of Email Summit 2012 included a case study of GamersFirst from Frank Cartwright. The online gaming website worked through the challenge of getting more people through their sales funnel by testing extensively. See the results of…

Email Marketing

Email Summit 2012: Meeting email marketing challenges

David Kirkpatrick Feb 8, 2012 3

Kicking off Email Summit 2012, Sergio Balegno discusses email marketing challenges reported by marketers, and Dr. Flint McGlaughlin perfectly illustrates the value of testing over just applying “best practices” concepts for email elements…

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