MarketingExperiments - Research-driven optimization, testing, and marketing ideas

If you've run PPC campaigns for longer than a month, then you've probably hit a wall where no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you…

A test is a great way to settle arguments. The highest paid person in the room thinks he has a better headline? No problem. Just test it. For an upcoming test we’d like you to suggest the best PPC ad copy in the comments section of this…

The market is so saturated with mediocre goods and services that when a truly great one comes along, the same old marketing tactics simply don’t work anymore. Excellent products need excellent websites to communicate their full potential.…

After determining your research question and hypothesis, you must determine the route of testing you will take. This blog post explains how to design A/B split tests and multi-factorial tests, and how to decide the best one for your test.

Blandvertising is a wishy-washy marketing claim, wanting to mean something, but just doesn't mean anything. If you’re paying for the opportunity to say something, then actually say something. See what we have found works through testing…

Your customers may be ignoring your latest news, offers and ads. Take a quick look at your surroundings. How much do you notice what’s around you? In this post, we discuss "banner blindness,” and how it's related to a phenomenon scientists…