Discover What Really Works In Optimization

Common Landing Page Mistakes: Too simple of a landing page for a complex sale

Daniel Burstein Apr 11, 2012 10

While you want to avoid the pitfall many B2B marketers fall into with overly complex landing pages, it is possible for landing pages to be too simple to convert customers based on their very limited information. Read on for some so-called…

Email Marketing

Marketing Research: Top email elements to test

Daniel Burstein Apr 9, 2012 8

As we gear up to test the subject lines suggested by our MarketingExperiments blog readers, we want to share some email testing research conducted by our sister company, MarketingSherpa. Read on for a breakdown of the most common, most…

A/B Testing

What Your Customers Want

Editorial Staff Apr 5, 2012 0

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops? The results would be staggering. While we’ll probably never be…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: 5 common headline errors

Daniel Burstein Apr 4, 2012 3

When writing headlines, it sometimes helpful to reflect on what some smarter, more creative writer came up with. This post will show you five common headline errors to avoid, along with positive examples from which you can borrow.

Value Proposition

Transparent Marketing: How to make your product claims credible … not incredible

Daniel Burstein Apr 2, 2012 5

Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product claims credible, not incredible. Even if your product is amazing, you will need reliable sources and proof that it works. Here…

Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields

Paul Cheney Mar 30, 2012 9

So your boss still thinks that “optimization” means making your site load faster. We get it. Here are 3 case studies in a Power Point deck to help you pitch the simplest of all optimization projects to your boss (and sales)...

Digital Advertising

Which PPC Ad Won? (Marketing intuition contest)

Paul Cheney Mar 28, 2012 16

We recently ran a PPC ad test for North American Spine in which a MarketingExperiments blog reader helped create the treatment. Before Dr. Flint McGlaughlin presents the experiment in our Web clinic, we're asking our readers to predict…

Marketing Optimization: How your peers predict customer behavior

Daniel Burstein Mar 26, 2012 4

When you break down all of the challenges you face on a daily basis, they all break down into the most basic, essential proto-challenge that faces all of marketing: How do I get access to the knowledge that will allow my campaigns to be…

Optimization Summit 2012: Which add-on clinic topics are most appealing to you?

Daniel Burstein Mar 23, 2012 1

For Optimization Summit 2012 in Denver, we’re considering including some bonus add-on clinics as well. To help decide which clinics would be most helpful, we’ve decided to turn to an expert consultant -- you, the customer. Let us know which…

Conversion Marketing

Hidden Friction

Editorial Staff Mar 22, 2012 0

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer. There are always: The number of form fields The number of steps in a process The length of the page itself But there…

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