MarketingExperiments - Research-driven optimization, testing, and marketing ideas

If the goal of your page is to simply engage more with the visitor, then how do you approach conversion optimization? Take a look at how one publishing site generated a 43% decrease in bounce rate while gaining more referral traffic from…

To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition -- not just for your company as a whole, but for every action you desire a customer to take. Learn the…

We recently noticed a pattern for three experiments we used as examples of what not to do on your landing pages -- question headlines. So we began to wonder whether there was something inherently wrong with question headlines. Read on for…

To increase your website's performance, you can either drive more traffic to your landing pages with media buys, direct mail and social media, or you can improve the conversion rate of the traffic you're already getting. Learn what easy…

The purpose of a subject line is to get an open. However, the purpose of a subject line is not only to get an open. Read on to learn what've found about the performance of curiosity-based subject lines, including the surprising results of…

A few weeks ago, we asked the MarketingExperiments blog community and the Copyblogger community for help on a subject line test. Today we’ll look at the process we went through, the results, and what you can learn from it all.

By making a few minor changes, Desguaces y Piezas, a lead generation site in the auto parts industry, significantly improved the conversion rate and reduced cost per conversion. Learn the main changes the team made to the treatment for this…