Discover What Really Works In Optimization

What Your Customers Want

Editorial Staff Apr 5, 2012 0

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops? The results would be staggering. While we’ll probably never be…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting: 5 common headline errors

Daniel Burstein Apr 4, 2012 3

When writing headlines, it sometimes helpful to reflect on what some smarter, more creative writer came up with. This post will show you five common headline errors to avoid, along with positive examples from which you can borrow.

Value Proposition

Transparent Marketing: How to make your product claims credible … not incredible

Daniel Burstein Apr 2, 2012 5

Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product claims credible, not incredible. Even if your product is amazing, you will need reliable sources and proof that it works. Here…

Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields

Paul Cheney Mar 30, 2012 9

So your boss still thinks that “optimization” means making your site load faster. We get it. Here are 3 case studies in a Power Point deck to help you pitch the simplest of all optimization projects to your boss (and sales)...

Digital Advertising

Which PPC Ad Won? (Marketing intuition contest)

Paul Cheney Mar 28, 2012 16

We recently ran a PPC ad test for North American Spine in which a MarketingExperiments blog reader helped create the treatment. Before Dr. Flint McGlaughlin presents the experiment in our Web clinic, we're asking our readers to predict…

Marketing Optimization: How your peers predict customer behavior

Daniel Burstein Mar 26, 2012 4

When you break down all of the challenges you face on a daily basis, they all break down into the most basic, essential proto-challenge that faces all of marketing: How do I get access to the knowledge that will allow my campaigns to be…

Optimization Summit 2012: Which add-on clinic topics are most appealing to you?

Daniel Burstein Mar 23, 2012 1

For Optimization Summit 2012 in Denver, we’re considering including some bonus add-on clinics as well. To help decide which clinics would be most helpful, we’ve decided to turn to an expert consultant -- you, the customer. Let us know which…

Conversion Marketing

Hidden Friction

Editorial Staff Mar 22, 2012 0

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer. There are always: The number of form fields The number of steps in a process The length of the page itself But there…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting Contest: Write the best-performing subject line and win

Daniel Burstein Mar 21, 2012 411

As an individual copywriter or marketer writing subject lines, sometimes you simply run out of ways to rearrange a few characters in a small space. At these times, you need to reach out and get fresh, outside test ideas to push the…

Conversion Marketing

Marketing Research: Average conversion rates

Daniel Burstein Mar 19, 2012 13

We're often asked, "What is the average conversion rate?" This blog post will look at some average conversion rates, but first we'll explain why many variables should cause you to use this data with caution.

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