Discover What Really Works In Optimization

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting on Tight Deadlines

Editorial Staff Jun 15, 2012 0

Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have…

Value Proposition

Nonprofit Marketing: How a long, ugly page generated 274% more revenue

Paul Cheney Jun 15, 2012 5

Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still being able to get results. To help us all understand a little better where the best place for your call-to-action is,…

Conversion Marketing

The State of Website Optimization in 2012

David Kirkpatrick Jun 13, 2012 6

Dr. Flint McGlaughlin opened Optimization Summit 2012 with a presentation on the state of website optimization in 2012. See the the data points on testing and optimization he offered, as well as the three key principles in optimization. He…

Conversion Marketing

What to Test: 4 sample landing page treatments from Optimization Summit 2012

Paul Cheney Jun 11, 2012 6

At Optimization Summit 2012, we will enlist 285 marketers to help us determine the best treatment for a live test. Get a sneak peek at the treatments proposed by HubSpot and our team, and gain ideas for your own pages.

Conversion Marketing

Website Optimization: Why the Marketing-IT relationship is critical and 7 tips to make yours…

Andrea Johnson Jun 8, 2012 1

Efficient, effective website optimization happens when marketers optimize their relationship with their IT department. Our experts offer seven tips to move your optimization projects forward.

Calls-to-action Tested: 3 words that increased conversion by 43%

Paul Cheney Jun 6, 2012 1

Copywriting doesn't have to be a game of hit or miss. Through testing, MECLABS has discovered a repeatable framework can help you consistently write effective copy. See the test where our team increased conversion 43% with three words.

Email Copy Tested: How adding urgency increased clickthrough by 15%

Paul Cheney Jun 4, 2012 1

Urgency is a powerful copywriting tool. When used authentically, urgency can be quickly added to almost any piece of copy for a lift in conversion. View one of our test where three words near the call-to-action intensified the urgency of…

Email Marketing

Email Marketing: The purpose of a subject line

Daniel Burstein Jun 1, 2012 3

Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want…

Value Proposition

Big mistakes from a great marketing test at Air Canada (and 4 lessons to help you avoid them)

Adam T. Sutton May 30, 2012 4

Optimization marketers must do a lot of explaining,including sometimes why test results are lower than expected. See how one marketers faced this challenge and learn the four key lessons he took away from the experience.

Personal Development Plan: Free resources to help you start testing (and help your career)

Daniel Burstein May 25, 2012 2

Many marketing organizations do not craft a personal development plan for each individual, so it's up to you to create your own. To gain management's attention, create a path that focuses on the bottom line, sales, leads or some other KPI…

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