Discover What Really Works In Optimization

15 Years of Marketing Research in 11 Minutes

Daniel Burstein May 21, 2012 12

Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video. He discusses the three flaws in the funnel analogy, the MECLABS Conversion Heuristic and…

A/B Testing

Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work

Paul Cheney May 18, 2012 4

Testing one variable at a time isn't always the best approach to getting results. While the goal of a test is to get a learning, there is one way to get a learning and change more than one variable on your landing page at a time.

Email Marketing: Tips from your peers about writing subject lines

Daniel Burstein May 16, 2012 4

How can marketers and copywriters create subject lines that improve clickthrough rate? Your peers have shared some insights on what they have learned about writing effective subject lines.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Elements of effective subject lines

Daniel Burstein May 14, 2012 1

To earn an open, the subject line of your email must earn a "yes" from the reader. Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discusses some elements that determine how effective a subject line is in this video clip…

Value Proposition

The 2 Most Important Words in Marketing

Daniel Burstein May 11, 2012 3

To really make sure you don’t frustrate or alienate your busy customer or prospect, you need to ask what Dr. Flint McGlaughlin calls the two most important words in marketing -- So what? Learn the importance of this question as Flint offers…

Landing Page Contest: So you think you have a good lead gen page?

Daniel Burstein May 9, 2012 22

Do you think you have a good lead generation page? If so, submit your page for the chance to test it at Optimization Summit 2012 and win a prize valued at $1,142.

Common Landing Page Mistakes: Form fields that stop selling value

Daniel Burstein May 7, 2012 9

If you’re like many marketers, you likely spend a lot of time, money and effort driving traffic to your landing page. The problem for many is that the consumer gets to the form fields only to read phrases lacking any real value, like…

Email Marketing

Email Marketing: 91% of marketers find target audience testing effective

Daniel Burstein May 4, 2012 1

The MarketingExperiments Email Messaging Optimization Index heuristic is a tool to help organize your thinking and analysis of your email marketing tests. Let’s see how the heuristic relates to the top two most effective elements -- target…

Conversion Marketing

Quick Win Clinic (Part I)

Editorial Staff May 3, 2012 0

There are essentially two ways to increase your websites performance: Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media Improve the conversion rate of the traffic…

Social Marketing

Conversion Optimization for Content: Publishing site decreases bounce rate 43%

Daniel Burstein May 2, 2012 4

If the goal of your page is to simply engage more with the visitor, then how do you approach conversion optimization? Take a look at how one publishing site generated a 43% decrease in bounce rate while gaining more referral traffic from…

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