Discover What Really Works In Optimization

Homepage Optimization Applied

Editorial Staff Jul 5, 2012 0

Your website is leaking revenue as you read this sentence. As a marketer, you probably already knew that. The real problem is that many marketers don’t know where to start when trying to plug those leaks. In a recent experiment performed…

Value Proposition

Value Proposition: 3 worksheets to help you craft, express and create derivative value props

Daniel Burstein Jul 2, 2012 0

Expressing a derivative value proposition effectively is one of the greatest challenges every marketing team faces. Here are three worksheets to help you identify, craft and express your derivative value propositions.

Lead Generation

Lead Generation Test: How adding urgency increased conversion rate by 6%

Paul Cheney Jun 29, 2012 1

Simply setting a test up and running it can be hard enough, but planning a test so that you can actually learn something adds another layer of complexity to the process. Learn how HubSpot involved the Optimization Summit 2012 audience to…

Conversion Marketing

Marketing Intuition Contest: Which homepage generated a 331% lift in conversion

Paul Cheney Jun 27, 2012 11

As a valuable piece of real estate for any department in a company, the homepage must communicate many objectives. So, how do you best optimize it while meeting all of those objectives? Examine the two treatments and tell us which…

Copywriting: 5 Proven Discoveries That Strengthen Copy

5 Common Call-to-action Errors

Daniel Burstein Jun 25, 2012 5

The call-to-action is one of the most critical parts of your message. Learn five common call-to-action errors marketers make and how you can avoid them.

A/B Testing

Landing Page Optimization: How The New York Times generated a 1,052% cumulative conversion gain

Daniel Burstein Jun 22, 2012 8

Landing page optimization when applied correctly can generate significant lifts in conversion rates. In this short video, Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS shows how The New York Times and MECLABS collaborated to…

How to Predict, with 90% Accuracy, Who Your Best Customers Will Be

Benjamin Filip Jun 20, 2012 3

If you want to optimize the amount of success you have converting your customers, one approach could be to optimize the customers with which you choose to do business. See how partition analysis helps you predict who will buy from your…

Email Marketing

Email Marketing: Do you tell your customers too much?

Daniel Burstein Jun 18, 2012 1

Do you provide too much information in your emails? In this Web clinic excerpt, Dr. Flint McGlaughlin, Managing Director, MECLABS, shares insight on how to win a clickthrough during a live optimization of an audience-submitted email.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting on Tight Deadlines

Editorial Staff Jun 15, 2012 0

Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have…

Value Proposition

Nonprofit Marketing: How a long, ugly page generated 274% more revenue

Paul Cheney Jun 15, 2012 5

Many #OpSummit tweets have communicated surprise at the idea of moving the call-to-action below the fold and still being able to get results. To help us all understand a little better where the best place for your call-to-action is,…

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