Discover What Really Works In Optimization

Online Testing and Optimization: 4 factors to choosing a testing platform

Selena Blue Jul 30, 2012 3

Testing platforms are vital to an organization’s testing program and choosing the right one can be a difficult task. Learn 4 factors that you can use to choose the right platform for your organization.

A/B Testing

A/B Testing: Think like the customer

Daniel Burstein Jul 27, 2012 2

Testing and optimization can tap into your customers’ motivations. Watch this clip to learn how brand-side marketers are thinking like the customer by challenging their industries best practices through testing.

Email Marketing

Email Marketing: Landing page testing less popular but more effective

Daniel Burstein Jul 25, 2012 4

Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.

Value Proposition

Landing Page Optimization: Identify and express why I should buy from you

John Tackett Jul 23, 2012 1

Identifying and expressing your value proposition are two skills that are necessary to leverage the power of a value proposition for your landing pages. Here are eight points that will help you to identify and express your value proposition…

Conversion Marketing

Even Marketing Experts Can Be Wrong (A behind-the-scenes example)

Daniel Burstein Jul 20, 2012 2

Even the marketing experts can be wrong. See a behind-the-scene look at a recent MECLABS test one expert recently called out on a below-the-fold treatment. The results could surprise you.

Digital Analytics

Five Steps to Better Metrics

Editorial Staff Jul 19, 2012 0

Web analytics can yield an intimidating mound of data much more than marketers can interpret and use. The overwhelmed marketer needs a way to discipline the process a way to turn this raw data into valuable insights concerning their…

A/B Testing: 3 resources for copywriting and call-to-action optimization

Daniel Burstein Jul 18, 2012 3

With research reporting the headline and call-to-action are the most impactful page elements to optimize, marketers should take advantage of the relatively easy-to-run tests. To help you formulate test ideas for these high-impact elements…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting Case Study: How Encyclopedia Britannica increased conversion 103%

Daniel Burstein Jul 16, 2012 0

Copywriting is often dreaded by marketers who find themselves crunched by deadlines. Learn more about how you can use copywriting to improve your own performance by watching this excerpt from one of our recent Web clinics.

Conversion Marketing

Homepage Optimization: 5 questions every marketing team should ask themselves

John Tackett Jul 13, 2012 5

Homepage optimization is not a destination -- it’s a continuing process. Here are five questions every marketer should be asking about their homepages to optimize even further.

Web Analytics: Tips from your peers about metrics

Daniel Burstein Jul 11, 2012 5

Understanding your Web analytics and metrics can significantly impact your bottom line. Learn some tips from other marketers on managing your data

Previous 1 … 65 66 67 68 69 … 160 Next