MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Testing deeper into your sales funnel will have the greatest impact on your most important metrics. Learn some research insight into why the most popular testing elements are not always the most effective.

Identifying and expressing your value proposition are two skills that are necessary to leverage the power of a value proposition for your landing pages. Here are eight points that will help you to identify and express your value proposition…

Even the marketing experts can be wrong. See a behind-the-scene look at a recent MECLABS test one expert recently called out on a below-the-fold treatment. The results could surprise you.

Homepage optimization is not a destination -- it’s a continuing process. Here are five questions every marketer should be asking about their homepages to optimize even further.

Many marketers don't know where to start their email testing and optimization efforts. Read on to learn how the Email Messaging Optimization Sequence can help you prioritize your optimization efforts.