MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Listening to your customers and making small changes can produce lifts and set a larger stage for additional tests and new markets. Learn two lessons from a MarketingExperiments webinar invite test that you can use to increase your customer…

Homepage optimization can be challenging for the marketing team trying to discover what works on a company's homepage as visitors with a broad range of motivations pour in from multiple traffic sources. Watch the excerpt of the recent Web…

When you’re truly pushing the limit with your tests, you may have a negative outcome. Here are three lessons to help you get value out of even negative test results.

Friction is a barrier to conversion that every marketing team faces. Learn three principles you can use to reduce friction elements on your landing pages.

Friction on lead generation pages can reduce conversions. Learn how a length-oriented approach to friction can help your marketing team find the right balance.

Microsites can present marketers with more influence over testing page elements than they would normally have on an organization’s main homepage. Here are three lessons from a social media microsite test that can aid your testing efforts.

The call-to-action on a landing page is the pinnacle of your copywriting efforts, yet marketers often struggle with crafting the right "ask." Read on for four questions every marketer should ask themselves when optimizing their CTAs.