MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.

All of your marketing efforts come down to effectively identifying expressing your value proposition. Read further to learn three steps that can help you focus on your value proposition development efforts.

Testing segments of your value proposition can give you deeper insights into what appeals to your audience. Read further to learn more about a subject line test that offered promise or intrigue and what we discovered about our audience

After tracking and gathering information on your site, it can be both overwhelming and difficult to objectively interpret your data. Use these six simple steps to help you effectively and correctly interpret your marketing data.

According to a Forrester study, 88% of consumers have abandoned an online shopping cart without completing their transaction. If you want to reduce your shopping cart abandonment rates, follow these seven simple steps ...

Conversion rate averages can help can help you assess where your marketing stacks up among your industry peers. Read further to learn more on how certain industries are fairing as you work on your own conversion rate optimization efforts.

Optimizing a few elements in your sales funnel will give you a quick win, but what about the bigger picture of your sales process and the needs for long-term solutions to fix the revenue leaks existing deeper within your sales funnel? Read…

A highly effective value proposition requires an understanding of your ideal prospect and why they should buy you. Learn five insights you can use to identify and express your value proposition.