Discover What Really Works In Optimization

Marketing Discoveries: Tactics that worked for your peers in 2012

Daniel Burstein Dec 10, 2012 0

In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will share some of our top discoveries over the past year. But before we share those discoveries, we wanted to know what tactics have worked for you. Read…

Conversion Marketing

Website Optimization: 5 mistakes marketers and designers make with color

John Tackett Dec 7, 2012 13

Webpage designers often overlook the element of color and the role it plays in a site's performance. Read further to learn more about the five common mistakes designers make with color as presented in one of our recent web clinics

Email Marketing

Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate…

Daniel Burstein Dec 5, 2012 3

We have received a plethora of questions for the upcoming MarketingSherpa webinar, "Email Marketing: 3 Tips for Producing Engaging Email Content." While we'll answer as many as possible during the webinar, we also wanted to answer a few of…

Email Marketing

Email Marketing Video: Crafting effective email messages

Daniel Burstein Dec 3, 2012 2

With Email Summit 2013 in Las Vegas quickly approaching, we wanted to share Flint McGlaughlin’s full keynote from Email Summit 2012. Learn how the following terms can help you optimize your email marketing: “micro-yeses,”…

Conversion Marketing

Website Optimization: 3 quick win changes you can test right now

John Tackett Nov 30, 2012 6

Recently, one of our former students leveraged the power of social media to share his frustrations with the results of his optimization efforts. Read further to learn three quick win testing ideas we found to help get our student back on…

Social Marketing

A/B Split Testing on Facebook Tabs

Daniel Burstein Nov 28, 2012 5

Social media networks provide opportunities for marketers to learn more about their customers through testing. Read on to learn what our sister company, MarketingSherpa, learned about its audience by performing an A/B split test on Facebook…

E-commerce Marketing

Optimizing Shopping Carts for the Holidays

Editorial Staff Nov 27, 2012 0

Shopping cart pages are often the most overlooked optimization opportunities that can potentially add some serious ROI to your bottom line. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior…

A/B Testing: Working with a very small sample size is difficult, but not impossible

Lauren Pitchford Nov 26, 2012 11

Working with smaller sample sizes can be difficult, but not impossible. Read further to learn four tips that you can use to aid your online testing effeorst when working with smaller sample sizes.

Value Proposition

Value Proposition: Why do customers act?

Daniel Burstein Nov 21, 2012 3

Why do some people camp out in front of Apple stores for the latest iPhone releases, wait in line for hours to vote? This slide from the MECLABS Value Proposition Development online course sums your customers’ decision-making process up in…

Marketing Optimization: 10 resources to help your online testing efforts

John Tackett Nov 19, 2012 2

At MarketingExperiments, we often write blog posts that dig deep into experiments and tests that we share with you to help you do your job better. However, all the test results in the world don't matter if you're new to online testing or…

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