MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…

In the upcoming year, the challenges marketers face in crafting effective value propositions, testing and optimization will likely be greater than ever. Read further to learn more about these challenges and the free tools and resources you…

If you want to know when the best time to serve your customers is, just ask them. Read more to learn more about our Web clinics and how you can participate in our poll as we try to better serve our audience.

Online testing is an incredibly powerful way to learn what really works on your site -- from landing pages to your shopping cart. However, during the holidays, your customers may be unusually motivated to purchase, which may make it…

In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will share some of our top discoveries over the past year. But before we share those discoveries, we wanted to know what tactics have worked for you. Read…