Discover What Really Works In Optimization

Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test

Daniel Burstein Jan 25, 2013 8

Relevant content is crucial to the success of email messages, and timing of that message in the inbox can have just as large of an impact on its success. That's because the right time to send an email is one of the three core components to…

Email Marketing

When Should You Send An Email?

Editorial Staff Jan 24, 2013 0

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, one-fifth of marketers send emails late and without clear purpose. The time and resource constraints that marketers constantly face make sending relevant communications…

Digital Advertising

Search Marketing: 46% more conversions from PPC ad test

Daniel Burstein Jan 23, 2013 0

PPC advertising can be a great channel for driving traffic to your landing pages. Even better, PPC ads can produce high-quality traffic that is ready to convert. See the treatments and results of a PPC ad test that generated 46.6% more…

E-commerce Marketing

E-commerce: A/B split test produces 36% more cart completions

Daniel Burstein Jan 21, 2013 3

Testing elements of your e-commerce shopping carts can lead to large increases in completed sales. See how a MECLABS Research Partner used a variable cluster test to achieve 36% more cart completions.

Value Proposition

Value Proposition: Congress has a value exchange problem … do your marketing offers?

Daniel Burstein Jan 18, 2013 7

For every offer you make to prospective customers, they weigh the value versus the cost when they decide if they will act on your offer. Read on to learn why you simply cannot overlook the value exchange with your prospective customers.

Lead Generation

Landing Page Optimization: 262% increase in lead rate

Daniel Burstein Jan 16, 2013 4

Often, a quote request landing page is key to the success of a lead generation strategy. By minimizing friction and overcorrecting for anxiety, you can see big increases on this type of page. See the control and treatment from an A/B…

Email Marketing Timing: When is the optimal time to send your next marketing email?

Daniel Burstein Jan 14, 2013 3

When is the best time to send your marketing emails? Does your audience respond better to one particular day of the week over the rest, or maybe to morning sends over afternoon ones? Read on to learn some email timing discoveries from your…

Conversion Marketing

Marketing Efficiency: Conversion optimization is the science of doing marketing better

Daniel Burstein Jan 11, 2013 2

With budgets always a struggle, it's helpful to find ways to improve efficiency. Conversion optimization is essentially the science of doing marketing better. Read on for four steps to optimize your conversions.

A/B Testing

A/B Testing: Changing 3 words results in 43% increase in funded accounts

Daniel Burstein Jan 9, 2013 3

Achieving great results with A/B testing doesn't always require major changes or complete redesigns. See how a large financial institution realized a 43% increase in funded accounts by changing just three words on a landing page.

A/B Testing: Split tests are meaningless without the proper sample size

Daniel Burstein Jan 7, 2013 4

While numbers are powerful, they can also be misleading. See why having a sufficient sample size is important to any A/B split test, as well as six resources to help you with sample size sufficiency in your online testing.

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