Discover What Really Works In Optimization

Mobile Marketing: 59% did not perform any mobile testing or optimization

Daniel Burstein Jan 4, 2013 4

According to MarketingSherpa's 2012 Mobile Marketing Benchmark Report, marketers think mobile devices are changing customer behavior. Yet, only 13% of marketers are conducting mobile testing. Read on for more information this mobile…

Conversion Marketing

Homepage Optimization: Further test ideas for a page that converts 4 times higher

John Tackett Jan 2, 2013 1

Live optimization sessions help marketers bridge the gap between customer theory and application. But even after a big lift, the testing (and learning) must continue. Read further to learn more about a real-world example of a homepage that…

Conversion Optimization: The MarketingExperiments year in review

John Tackett Dec 28, 2012 1

In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…

Conversion Marketing

Landing Page Optimization: What would a 1% conversion rate improvement mean to your marketing ROI?

Daniel Burstein Dec 26, 2012 2

Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget. Watch the free video of Session #1 of the new MECLABS Landing Page Optimization online course, where Flint McGlaughlin,…

Landing Page Optimization: 3 tools to help you optimize in 2013

John Tackett Dec 21, 2012 6

In the upcoming year, the challenges marketers face in crafting effective value propositions, testing and optimization will likely be greater than ever. Read further to learn more about these challenges and the free tools and resources you…

Conversion Marketing

The 5 Most Startling Marketing Discoveries from 2012

Editorial Staff Dec 20, 2012 0

Optimizing upcoming marketing campaigns for maximum ROI opportunities is a top priority for marketers in the New Year. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Jon Powell, Senior Research Manager, Research and…

Webinar Testing: Ask your customers what works best for them

John Tackett Dec 19, 2012 5

If you want to know when the best time to serve your customers is, just ask them. Read more to learn more about our Web clinics and how you can participate in our poll as we try to better serve our audience.

E-commerce Marketing

E-commerce: 6 quick cart changes

John Tackett Dec 17, 2012 4

One of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart. Read further to learn six quick cart changes you can make to aid your shopping cart optimization…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Promise vs. Intrigue: What is the most effective way to word a subject line?

Daniel Burstein Dec 14, 2012 10

The challenge you face with your subject lines is discovering what resonates with your audience while eliminating what doesn't. Read further to learn more about a recent subject line test we conducted here at MarketingExperiments and what…

Online Testing: To test or not to test (holiday edition)

Tony Doty Dec 12, 2012 0

Online testing is an incredibly powerful way to learn what really works on your site -- from landing pages to your shopping cart. However, during the holidays, your customers may be unusually motivated to purchase, which may make it…

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