Discover What Really Works In Optimization

Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%

John Tackett Feb 15, 2013 1

Mobile email marketing remains a tactic underutilized by marketers, but is yielding some impressive ROI to those pioneering the strategy. Watch a session from MarketingSherpa Email Summit 2012 to learn how one marketing team built a mobile…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Email Copywriting Clinic

Editorial Staff Feb 14, 2013 0

According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint…

Email Marketing

Email Marketing: What you can learn from an 80% decrease in clickthrough rate

Daniel Burstein Feb 13, 2013 2

For marketers, seeing a positive increase in test results is the ultimate goal. However, receiving a loss in your testing can lead to other discoveries that will transform losses into gains. Seeing losses can prove the status quo is being…

Digital Analytics

Marketing Analytics: 4 techniques to discuss with your data analysts

Daniel Burstein Feb 11, 2013 0

For all marketers, marketing data analytics is essential to predicting customer behavior. However, only a small percentage of marketers are creating and testing hypotheses. In this webinar replay, MarketingSherpa presenters explain…

Lead Generation: 4 tips to present value before cost

Courtney Eckerle Feb 8, 2013 3

Some industries may encounter additional friction in their lead generation due to the nature of the product. In the case of mortgage lending, constantly presenting the value of the product throughout the lead generation path is essential to…

Email Marketing

Email Optimization: 4 optimization suggestions to test in your next send

John Tackett Feb 6, 2013 2

Susquehanna Bancshares, a regional financial services holding company, encountered a challenge with optimizing its email marketing strategy. Read further to learn four optimization suggestions based on a real-world example from a member of…

Email Copywriting: Tips from 3 of your peers

Daniel Burstein Feb 4, 2013 6

Email copywriting is essential to optimization and if done effectively, marketers will achieve gains. Your peers have sounded off on techniques in crafting intro lines, gearing your message to the appropriate audience (B2B and B2C) and…

Email Marketing

Email Marketing: How do customers read your emails?

Daniel Burstein Feb 1, 2013 1

Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.

Email Marketing

Email Marketing: 7 resources for email optimization

Daniel Burstein Jan 30, 2013 6

With Email Summit 2013 approaching, the MECLABS team shares additional insight in email marketing optimization. A vast number of resources, including these seven, will complement the knowledge shared at the event.

Credibility: 9 elements that help make your marketing claims more believable

Daniel Burstein Jan 28, 2013 1

Unless your value proposition is believable, it is essentially worthless. You must be transparent, specific, and provide proof of the truth. Read on for nine types of proof you can provide your prospective customers.

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