MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Optimizing a content marketing campaign can be difficult for any marketing team. Read further to learn more about a case study featured in one of our recent web clinics in which a physician-only social network was able to reduce their cost…

Marketing is an ever-changing marketplace, and social media, content marketing and digital marketing have only decreased the small timeframe you have to respond. So how can the marketer deal with this? Launch and learn, with a little help…

Landing pages are the most effective method for testing value propositions, according to recent research from MarketingSherpa. Read on for a three-stage approach to value propositions that you can use to aid your testing efforts.

Content management systems (CMS) have greatly eased the technical aspects of landing page creation, allowing you to more easily create treatments to test…and learn from. In today’s blog post, we’ll provide a few test ideas based on a…

If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience. You can’t walk, and you are forced to rely on the people around you to complete the simplest of tasks. Who knew putting on shorts could be so…

The constant changes and revisiting of previous ideas that are found in the fashion industry are very similar to evolving trends and best practices in optimization. Learn three lessons that the fashion industry can teach marketers about…

Test validity is an assurance that the results from your tests actually reflect what is going on in the real world. Review the experiment to learn more about how a greater understanding of test validity helped to find a conversion lift that…

Adding clarity to the message in your subject line is one the easiest changes to test that can often yield higher CTR's. Review the experiment to learn more about subject line testing and why clarity in your message will often outperform…