MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Increasing conversion after a premium trial service has ended can be difficult if your customers can’t see how the benefits outweigh the cost. Learn how one B2C company leveraged incentive and value proposition to increase conversion by…

Customer Theory is an understanding of the customer that enables marketers to predict the total response to a given offer. To learn how customer theory can aid your testing efforts, read on for a PPC experiment performed by MECLABS…

Friction and anxiety are two conversion killing elements that can be corrected easily with minimal cost. Review the experiment to learn more about how one B2B company saw an increase in conversion of 262% by reducing friction and anxiety.…

Common email marketing errors can cost your marketing team lower conversion rates and lost revenue. Read the case study to learn more about email marketing errors and how to avoid them.

Website optimization has become one of the most important priorities in digital marketing. Learn three insights into how you can use website optimization to aid your testing efforts.

Even when a free trial is, well, nominally free, you must sell the value of the offer to get potential customers to fill out the lead gen form and “pay” with their personal or company contact information.

Website optimization can produce a greater ROI on the costs of driving traffic to your website. Learn three successful strategy insights you can use to aid your optimization efforts.

Landing page optimization is a continual process of test planning and design, testing, reviewing of results and of course… the next cycle of tests. But how do you plan and design for sales that are becoming increasingly complex throughout…

Headline optimization is one of the simplest ways for a marketing team to achieve a lift. Learn five headline questions that every marketer should be asking.