Discover What Really Works In Optimization

Discovering Your Value Proposition

Editorial Staff Aug 16, 2012 0

Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they arent doing that, they are…

Conversion Marketing

Marketing Budgets: Majority of organizations increasing landing page optimization budgets

Daniel Burstein Aug 15, 2012 1

With 41% of marketers reporting landing pages as one of the most effective elements to test, it's no surprise that a majority of organizations are increasing their LPO budgets. See how an increase in your LPO budget can help your other…

A/B Testing

Single-Product Homepage Test: A/B testing generates 58% lift

Daniel Burstein Aug 13, 2012 6

Homepage redesigns can be tricky when your a single product website. Learn 3 lessons in homepage optimization that can aid your testing efforts.

Digital Subscription Optimization

Homepage Optimization: Free trial vs. demo

Jon Powell Aug 10, 2012 2

Homepage optimization can be a nightmare for your marketing team. Misguided approaches to testing can ruin campaigns and possibly even a career. Learn three principles to homepage optimization that can help your testing focus.

Marketing Career: Free resources from MECLABS to help you do your job better

Daniel Burstein Aug 8, 2012 2

MECLABS, the parent company of MarketingExperiments, offers marketers a variety of resources they can use to improve their performance and to grow their careers. Learn more about seven research and reporting resources that are available for…

Competitive Marketing: How do you grab customers’ attention?

Daniel Burstein Aug 6, 2012 1

Competition in many industries is fierce – so what is the hard-pressed marketer to do? How can marketers effectively wage war in their market when there are so many other companies fighting tooth and nail for their cut? Read on for three of…

Conversion Marketing

What Eyebrows and Websites Have in Common

Adam Lapp Aug 3, 2012 9

Website Optimization: 4 small changes you can make right now to increase your conversion.

Web Analytics: 3 basic insights to get you started

John Tackett Aug 1, 2012 3

Marketers often worry about the performance indicated in their metrics and finding the “right” conversion rate for their industry to see where they stack up. Learn three basic insights into the purpose of your analytics and the ultimate…

Online Testing and Optimization: 4 factors to choosing a testing platform

Selena Blue Jul 30, 2012 3

Testing platforms are vital to an organization’s testing program and choosing the right one can be a difficult task. Learn 4 factors that you can use to choose the right platform for your organization.

A/B Testing

A/B Testing: Think like the customer

Daniel Burstein Jul 27, 2012 2

Testing and optimization can tap into your customers’ motivations. Watch this clip to learn how brand-side marketers are thinking like the customer by challenging their industries best practices through testing.

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