Discover What Really Works In Optimization

Copywriting: 5 Proven Discoveries That Strengthen Copy

Copywriting Contest: Write the best-performing subject line and win

Daniel Burstein Mar 21, 2012 411

As an individual copywriter or marketer writing subject lines, sometimes you simply run out of ways to rearrange a few characters in a small space. At these times, you need to reach out and get fresh, outside test ideas to push the…

Conversion Marketing

Marketing Research: Average conversion rates

Daniel Burstein Mar 19, 2012 13

We're often asked, "What is the average conversion rate?" This blog post will look at some average conversion rates, but first we'll explain why many variables should cause you to use this data with caution.

Conversion Marketing

The Marketing-Sales Funnel: Gravity is not your friend

Daniel Burstein Mar 16, 2012 4

While the funnel is a convenient paradigm for the complex process of guiding a potential customer from initial interest to final conversion, it is flawed. Dr. Flint McGlaughlin explains this flaw and how marketers must overcome "gravity" in…

Marketing Intuition Contest: Which landing page generated more conversions?

Paul Cheney Mar 14, 2012 18

Think you have what it takes to predict the outcome of an A/B split test? Leave a comment on this post showing telling us which treatment you think won and why and you could win a B2B Summit Training DVD ($299 value) free.

Silent Conversion Killers: Your peers share elements that are hurting your marketing performance…

Daniel Burstein Mar 12, 2012 3

What are the most overlooked conversion killers and how can marketers overcome them? Let’s look at some of the top optimization advice we received from some of your peers …

Conversion Marketing

Incentive: The bacon of marketing tactics

Daniel Burstein Mar 7, 2012 6

While paying people to buy your product because it does not have enough true value is not a sustainable business plan, an incentive can “tip the balance” of emotional forces from negative to positive. Learn how to properly use incentive to…

Conversion Marketing

Friction: 3 simple optimization tactics to get more customers from headline to call-to-action

Daniel Burstein Mar 5, 2012 1

If customers never get from the headline to the call-to-action, what’s the point of that optimized headline and call-to-action to begin with? Dr. Flint McGlaughlin discusses the major impediment that stops your customers from ever seeing…

Value Proposition

Competitive Messaging: Tell your customers what you can’t do

Daniel Burstein Mar 2, 2012 0

Your products or services will not be right for every consumer. But, when you actually help your customers find the best solution, they’ll believe you when you really are the best solution for their needs. Read how competitive messaging can…

A/B Testing

Minor Changes, Major Lifts

Editorial Staff Mar 1, 2012 0

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint…

Lead Generation

Lead Generation Tactics: How testing can help you choose the best tactic for your business

Paul Cheney Feb 29, 2012 2

Lead generation is the top priority for B2B marketers, yet it is also the second most challenging business objective for marketers. Watch an interview with MECLABS Executive Director of Applied Research, Brian Carroll, who will answer the…

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