Discover What Really Works In Optimization

Test Your Marketing Intuition: Why did this treatment outperform the control by 53%?

Paul Cheney Jan 11, 2012 2

When a website is underperforming, the system is broken and needs a new approach. At MECLABS, we call this a category shift, and it requires a radical redesign to your site. To give you an example, here’s a radical redesign experiment we…

Website Optimization: How your peers increase their conversion rate…quickly

Daniel Burstein Jan 9, 2012 8

In Wednesday’s Web clinic – "Rapidly Maximizing Conversion: How one company quickly achieved a 53.9% lift with a radical redesign" – MECLABS Managing Director Flint McGlaughlin will share our top discoveries around how to quickly improve…

Transparent Marketing: Do your campaigns sound like North Korean propaganda?

Daniel Burstein Jan 6, 2012 7

When you make your offer sound like it’s too good to be true, no one believes you and you’re only shooting yourself in the foot. Today's consumers don't believe the hype, and neither should you. Transparent marketing will help you avoid…

PPC Ads: What is search engine marketing best used for?

Daniel Burstein Jan 4, 2012 12

After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros about the true goal behind PPC ads. Daniel Burstein…

11 Most-Tweeted Posts of 2011: Social media marketing, copywriting, email testing and more …

Paul Cheney Dec 28, 2011 0

As a marketer, you’re probably one of the busiest people alive and you probably missed a few posts this year. So we sorted our posts by how valuable they were to you (as you and your peers communicated to us via the Twitter button) and…

Value Proposition

Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012

Daniel Burstein Dec 23, 2011 4

Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing organization, as a whole. So with the new fiscal year right around the corner, grab every smart person you work with, throw them in a…

Headlines on Deadlines (Part 2): How to consistently write effective headlines without working late

Paul Cheney Dec 21, 2011 5

Writing an effective headline takes time. So how can you (a time-strapped marketer) write effective headlines in a relatively short amount of time? The first part of "Headlines on Deadlines" showed you a methodology for crafting and…

Headlines on Deadlines (Part 1): How to consistently write effective headlines without working late

Paul Cheney Dec 19, 2011 2

When working on a project or a campaign, you need to be able to write headlines (and copy for that matter) quickly and efficiently. Here is the four-step process laid out by Flint McGlaughlin, based on the discoveries we’ve made through…

Value Proposition

Landing Page Optimization: How to plan a radical redesign so you get a lift AND a learning

Jon Powell Dec 16, 2011 0

Any time you start changing more than one element in an ad, page or process, you start making interpretation and reapplication more and more difficult. However, there is a way to interpret your radical redesign so that you can make it work…

Conversion Marketing

How to Increase Conversion in 2012

Editorial Staff Dec 15, 2011 0

This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012. The average marketer's schedule is unbelievably hectic. Between meetings,…

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