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Value Proposition

Email Optimization

Editorial Staff 0
How aggressive are your email marketing goals for the year ahead? Are you optimistic about growing your lists and response rates, or hedging your bets due to the economic downturn? As marketers face increasing pressure to improve…
Value Proposition

Optimizing Offer Page

Editorial Staff 0
One of the greatest challenges to developing your offer pages is proving to jaded prospects that the rewards outweigh the risks. But you can tip the balance in your favor. The key is creating offer pages that minimize Friction and…
Value Proposition

2009 Marketing Blueprint

Editorial Staff 0
It's easy to fall into a rut with optimization and testing. Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of…
Value Proposition

Lessons Learned

Editorial Staff 0
To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Value Proposition

Lessons Learned

Editorial Staff 0
To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Value Proposition

Optimizing Headlines

Editorial Staff 0
If you’re looking for ROI gains and you’re not sure what areas to test first, start with headlines or subject lines. The impact of headlines on conversions is no secret, but the ease of testing (no design, coding, etc.) makes them…
Value Proposition

Optimizing PPC Ads

Editorial Staff 0
Our August 13, 2008 follow–up clinic on PPC campaigns included a new case study, a review of the two types of relevance, and a live critique of five new campaigns submitted by clinic participants. The pay–per–click ads and landing…
Value Proposition

Optimizing PPC Ads

Editorial Staff 0
Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To maintain a dominant position in PPC, you need to constantly improve your ads and landing pages. The challenge: How can you…
Value Proposition

Filling The Pipeline

Editorial Staff 0
Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence…

Landing Page Optimization Workshop: Day One

Peg Davis 2
Until you are the best choice for your ideal customer, you do not deserve to exist in the marketplace. That was just one of the interesting suppositions the students of Dr. Flint McGlaughlin heard this morning during the first day of the…