Competitive Messaging: Tell your customers what you can’t do
Your products or services will not be right for every consumer. But, when you actually help your customers find the…
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Value Proposition
Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results
Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012
Sometimes, you need to take a step back and look at your marketing campaign, even your sales-marketing…
Headlines on Deadlines (Part 2): How to consistently write effective headlines…
Writing an effective headline takes time. So how can you (a time-strapped marketer) write effective headlines in a…
Headlines on Deadlines (Part 1): How to consistently write effective headlines…
When working on a project or a campaign, you need to be able to write headlines (and copy for that matter) quickly…
Landing Page Optimization: How to plan a radical redesign so you get a lift AND a…
Any time you start changing more than one element in an ad, page or process, you start making interpretation and…
Anxiety: Use privacy as a competitive advantage
Anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead…
Marketing Optimization: What your peers learned this year about Adwords, the…
In the Dec. 7 Web clinic – How to Increase Conversion in 2012: The last 20,000 hours of marketing research…
Value Proposition: Revealing hidden value in your products and offers
While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true…
Value Proposition: The key to improving agency and vendor performance
In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web…
Marketing Career: Why a value proposition makes marketing “good”
Marketing has such a bad reputation these days because very few companies have genuine value propositions. What do…
B2B Marketing: You don’t have to be CEO to move the needle with a value…
Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any…
B2B Marketing: Value proposition discussion with Dr. Flint McGlaughlin
Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I…
Marketing Optimization: Measuring the potential force of your value proposition
We’re live onsite at B2B Summit 2011, and Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, opened the…
Online Reviews: How to start discovering your value proposition with Yelp
Discovering your value proposition is one of the main things we hear marketers struggling with on a day to day…
Value Proposition: A free worksheet to help you win arguments in any meeting
Letting your value proposition guide company meetings and decisions is a great way to run a business. But if you…
Customer Value: 4 tips for crafting segmented value propositions
Different people like your company for different reasons. This is part of the difficulty in crafting an effective…
Value Proposition: How headlines helped lead to a nearly 29% conversion boost
Despite a marketer’s goal of thoroughly conveying value on a landing page through well-crafted body text and use of…
Value Proposition: How to use social media to help discover why customers buy from…
Discovering your company's value proposition is probably the most difficult part of effective messaging. But social…
Internal Marketing: The 3 people you must sell to in your own office
While many of us are great at marketing to our customers, a lot of us seem to have issues with marketing internally…
Shopping Carts Optimized
Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most…