Email Marketing: How do customers read your emails?

Name: Email Marketing: How do customers read your emails?
Uploaded: 2013-02-01
Channel: Daniel Burstein
Description: Watch as Flint McGlaughlin, Managing Director, MECLABS, explains how customers react to your email marketing sends. The full Web clinic video replay is also available for additional learning on the optimization of email sends.

Video

By Daniel Burstein On Feb 1, 2013

While discussing relevance in a recent Web clinic about email timing, Flint McGlaughlin, Managing Director, MECLABS, brought up an interesting discussion of how customers read your email marketing sends.

Spend two minutes and eight seconds to watch the video below, and put yourself in your email recipients’ shoes …

This was just a quick Web clinic excerpt. You can watch the full 60-minute MarketingExperiments Web clinic video replay for free – “When Should You Send An Email? How one of the largest banks in the world discovered when to send its emails” – to learn more about optimizing the timing of your email marketing sends.

Related Resources:

Email Summit 2013 in Las Vegas – February 19-22, 2013

Email Marketing Timing: When is the optimal time to send your next marketing email?

Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test

Conversion Window: How to find the right time to ask your customer to act

Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

Email Marketing: 7 resources for email optimization

Email Copywriting: Tips from 3 of your peers