Email Marketing: The purpose of a subject line

Name: Email Marketing: The purpose of a subject line
Uploaded: 2012-06-01
Channel: Daniel Burstein
Description: Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want to get results from your email marketing.

Video

By Daniel Burstein On Jun 1, 2012

What is the purpose of a subject line? Seems like an easy question on the face of it. But, if you really want to get results from your email marketing, you need to fully understand the function of a subject line, says Dr. Flint McGlaughlin, Managing Director of MECLABS, in this excerpt from a recent hour-long Web clinic.

If you find this video helpful, you can watch the full, free hour-long Web clinic replay entitled “Subject Lines Tested: How to write subject lines that double your clickthrough rate.”

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Daniel Burstein 323 posts 125 comments

Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS Institute — digging for actionable discoveries while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine — from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications — a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

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3 Comments

brett says 12 years ago

Hey guys, what do you use for your video broadcasts? Are you using green screen and a software program?

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Aubrey Phelps says 12 years ago

Attention into interest is the hardest part about marketing. Most subject lines do under perform. Focusing on the most poplular words works though!

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Luke Thorpe says 12 years ago

@brett
Hi Brett, We use GotoWebinar for our live Web clinics which allows us to broadcast the powerpoint slides and audio. We film the clinic in our green screen studio and edit the video for the replay after the event. Eventually we hope to stream the video feed live. Broadcasting live video with real time green screen keying would require additional software. I have not tried any of this software yet but if you search ‘live green screen keying’ you will be able to see whats available. I hope this helps please feel free to contact me with any other questions. -Luke

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