Hunter Boyle 59 posts 14 comments

At our recent clinic on PPC campaigns, our optimization team critiqued actual landing pages and ads submitted by attendees. Here's one that we weren't able to cover in the hour-long session.

Would you like to quadruple the leads from your PPC ads? What if you could also cut your cost per conversion by 69%?

We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some examples: How do I use video to help my landing page increase sales or subscriptions?Which kind of videos work best? Short or long?…

Our research indicates that most sites don't use credibility indicators to their full advantage. You've probably noticed the same thing when your marketing cap is off and you're visiting sites as a customer.

Today's topic -- Using Testimonials Effectively -- has inspired a lot of great questions from our audience. I can already tell we won't be able to get to them all, so we'll try to pick some of the best and get our analysts to provide…

Watching how companies react to shifting market forces can tell you a lot about their leadership. In a downturn, marketing more aggressively makes sense: As some companies inevitably slash marketing budgets and curb their efforts, new…

As Brian Carroll would say, it starts with a lead. Carroll was a featured guest in our recent web clinic, Filling the Pipeline: How a LeadGen Test Strategy Achieved an 86% Increase. If you couldn't catch it live, we hope you'll find the…

For those who attended our free webinar on lead generation yesterday, we'd like to thank you for your time and trust. Despite some initial tech glitches, the session got rolling quickly and we covered a lot of ground, including: three…

We're gearing up for another lively session with today's free Web Clinic: Filling the Pipeline: Lead generation strategies that got an 86% increase We'll examine three tests we conducted with our research partner to demonstrate how…

Marketers, we've got some good news: You don't need to fear the "fold" any longer. (Tell your designers, too.)

Technically, this isn't a preview because our Web Clinic on optimizing eCommerce sites took place on Wednesday, May 7. But let's set the semantics aside. Thanks to your feedback, we'll soon be reproducing our Clinics in a new format that…

We all know how hard it can be to get caught up after a conference. Consider me guilty as charged. The 2008 Subscription Summit was packed with activity and information, and it's been a challenge distilling it into blog-sized chunks.…

Intuition is seductive. No matter how often it disappoints us or leads us astray, we always seem to return to it with open arms. Then it betrays us again. And again. In a session this morning at the Selling Online Subscriptions Summit,…

If you manage a subscription website and are looking for ways to boost results, here's your chance to get insights from your peers and experts in the industry. Next week, I'll be blogging from the Selling Online Subscriptions Summit 2008…

I hope you were able to join us for yesterday's Web Clinic on optimizing eCommerce websites. It was a lively, actionable session and we were sifting through attendee comments all morning. (NOTE: Subscribe to our free MarketingExperiments…

Did you catch our free Web Clinic on Wednesday? The topic was Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75% — and if you joined us, chances are you're already implementing new ideas and tools…

Ever tested an optimized landing page that followed all the right tactics, dramatically improved the page’s look and feel, got kudos on all the internal previews – and still got trounced by the ugly duckling control page? All Web…

For the past two years, this blog has featured several contributors and a variety of voices. And in the months ahead, we’ll be doing even more -- with the blog, our Research Briefs, and our Web Clinics. You already know the Marketing…