Discover What Really Works In Optimization

The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight

Daniel Burstein Jul 27, 2020 4

Use this powerful spreadsheet tool to help you tame your metrics. Simplify your marketing goals with 3 ratios that any marketer can understand.

Digital Analytics

Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to…

Editorial Staff Jul 27, 2020 0

Get the tool that uncovers where customers are dropping out of your funnel and where you should focus marketing efforts.

E-commerce Marketing

The Marketer as Philosopher
Episode 1: Become a Force for the Good

Linda Johnson Jul 1, 2020 0

Improve your marketing skills while applying them to a worthy endeavor to benefit real people, right now.

Value Proposition

How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful…

Daniel Burstein May 7, 2020 0

This free template is designed to quickly, clearly and easily communicate the value prop for your IT project, marketing plan, advertising campaign, etc

Value Proposition

The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life

Linda Johnson Apr 9, 2020 2

Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.

Conversion Marketing

The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

Linda Johnson Apr 7, 2020 1

See examples of testimonials that can help conversion and also those that hinder it. Learn how to identify and treat this form of customer anxiety with over-correction methods.

Conversion Marketing

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)

Linda Johnson Mar 20, 2020 0

Flint McGlaughlin continues to provide free conversion optimization to help businesses during the COVID-19 crisis.

Value Proposition

Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)

Linda Johnson Mar 18, 2020 0

Flint McGlaughlin continues to provide live conversion optimization feedback of audience-submitted pages to help marketers create an effective value prop expression and find new opportunity.

Conversion Marketing

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

Linda Johnson Mar 18, 2020 0

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity.

Conversion Marketing

Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

Linda Johnson Mar 18, 2020 2

In this special response to the COVID-19 emergency, Flint McGlaughlin held a YouTube Live series to help bring like-minded marketers together and discuss the unique power we have as marketers.

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