MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.

Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.

Learn a strategy for creating copy that starts a trust-building conversation with your customers.

What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.

Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.

Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.

Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.

Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.

True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world