Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
A methodology that can consistently lower your CPA
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Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
Unlock the Power of Your A/B Testing Program
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
A Behind-the-Scenes Look at Creating an A/B test
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
How to think like a customer so that you can tip the balance in favor of value over cost.
The Zen of Headline Writing
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
The End of Web Design: Don’t design for the web, design for the mind
Four critical paradigm shifts that you should consider before you invest in a website redesign
Email Marketing: How to engage with your current prospects and drive more traffic to your site
There are many complex things you can do with email marketing from a technological and personalization perspective. But have you simply tested the clarity of the email "ask"?
Value Sequencing Decider Graphic
This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.
Every Conversion Copywriter Should Be Skilled at Interviewing
31 interview questions copywriters can ask company employees, customers and customer-facing employees.