MarketingExperiments - Research-driven optimization, testing, and marketing ideas

A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion

Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we've made in the last year of testing and apply it to your own webpages.

How to achieve the most coherent explanation of the customer's thinking process.

Get these top-performing page templates along with case studies and explanations.

A framework for prioritizing optimization opportunities and an in-depth look at ways you can zero in on customer motivation

Before you run your next test that includes mobile traffic, read these tips about screen sizes and devices, tags and tracking, and more.

A free, detailed QA checklist to help you run accurate tests that include mobile traffic while avoiding validity threats

Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more

By transforming marketing ideas into hypotheses, we orient our test to learn about our customer rather than merely trying out an idea. Here is a 4-step framework for creating a hypothesis, along with good and bad examples.

The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your…