MarketingExperiments - Research-driven optimization, testing, and marketing ideas

A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization

The data from A/B testing provides valuable insights into customer behavior. But if you don’t understand those numbers, they will only mislead. Read on for a quick dip into the deep end of statistics and sample sizes.

The sale is the goal. If a lead is generated but fails to close, it’s just taking up space in the email database. Here are some concrete principles to improve nurturing processes toward the final sale.

If Apple released an iChicken, people would be lined up and down the streets to buy it. That’s the power of BRAND. You build a brand by earning your customers’ trust. Here’s how …

An extremely interesting experiment led us to three key principles to observe when marketing multiple products.

Web forms often cause mental and physical friction. Most optimization strategies focus on reducing friction to increase conversion, but could there be a different approach?

It’s not enough to run the right tests, you will get a higher ROI if you run them in the right order. Let’s look at a few example scenarios.

If you can identify the main cause of anxiety on the page and implement an overcorrection element in close proximity, you are on your way to higher conversion and more sales.