MarketingExperiments - Research-driven optimization, testing, and marketing ideas

You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...

How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind

Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.

Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.

Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.

How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is…

How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click

Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.

A discussion of three pitfalls to avoid when marketing your ecommerce product pages.